The Impact of Internal Marketing Practices on Employees&rsquo; Job Satisfaction during the COVID-19 Pandemic: The Case of the Saudi Arabian Banking Sector

Almaslukh, Faisal Mohammed O.; Khalid, Haliyana; Sahi, Alaa Mahdi

doi:10.3390/su14159301

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The Impact of Internal Marketing Practices on Employees’ Job Satisfaction during the COVID-19 Pandemic: The Case of the Saudi Arabian Banking Sector

Faisal Mohammed O. Almaslukh

^1,*,

Haliyana Khalid

^1,2 and

Alaa Mahdi Sahi

^1,3

Azman Hashim International Business School, Universiti Teknologi Malaysia, Kuala Lumpur 54100, Malaysia

College of Business Administration, University of Business and Technology, Jeddah 23435, Saudi Arabia

College of Administration and Economics, Wasit University, Al-Kut 52001, Iraq

Author to whom correspondence should be addressed.

Academic Editor: Daniel Arias Aranda

Sustainability 2022, 14(15), 9301; https://doi.org/10.3390/su14159301

Received: 23 June 2022 / Revised: 22 July 2022 / Accepted: 26 July 2022 / Published: 29 July 2022

(This article belongs to the Special Issue Innovation Management and Entrepreneurship in Sustainability)

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Abstract

Based on the social exchange theory, the current study aimed to develop and test a conceptual model that integrates the relationships among internal marketing dimensions (i.e., supportive and participative leadership, training and development, information and communication, and selection and appointment) and job satisfaction in the banking sector of Saudi Arabia, particularly during the COVID-19 pandemic. We collected data from 329 employees working in different private and public banks in Riyadh, Saudi Arabia. Overall, the findings confirmed the significant and positive effects of supportive and participative leadership, training and development, information and communication, and selection and appointment on employees’ job satisfaction. The current research contributes to the understanding of the broad role played by internal marketing practices in maintaining the job satisfaction of banking sector employees, during and possibly after the COVID-19 pandemic. View Full-Text

Keywords: internal marketing; job satisfaction; banking sector; social exchange theory; Saudi Arabia

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MDPI and ACS Style

Almaslukh, F.M.O.; Khalid, H.; Sahi, A.M. The Impact of Internal Marketing Practices on Employees’ Job Satisfaction during the COVID-19 Pandemic: The Case of the Saudi Arabian Banking Sector. Sustainability 2022, 14, 9301. https://doi.org/10.3390/su14159301

AMA Style

Almaslukh FMO, Khalid H, Sahi AM. The Impact of Internal Marketing Practices on Employees’ Job Satisfaction during the COVID-19 Pandemic: The Case of the Saudi Arabian Banking Sector. Sustainability. 2022; 14(15):9301. https://doi.org/10.3390/su14159301

Chicago/Turabian Style

Almaslukh, Faisal Mohammed O., Haliyana Khalid, and Alaa Mahdi Sahi. 2022. "The Impact of Internal Marketing Practices on Employees’ Job Satisfaction during the COVID-19 Pandemic: The Case of the Saudi Arabian Banking Sector" Sustainability 14, no. 15: 9301. https://doi.org/10.3390/su14159301

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The Impact of Internal Marketing Practices on Employees’ Job Satisfaction during the COVID-19 Pandemic: The Case of the Saudi Arabian Banking Sector

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