Next Article in Journal
A Review of Farmland Soil Health Assessment Methods: Current Status and a Novel Approach
Previous Article in Journal
Skills Measurement Strategic Leadership Based on Knowledge Analytics Management through the Design of an Instrument for Business Managers of Chilean Companies
Previous Article in Special Issue
The Impact of Personal Values and Attitude toward Sustainable Entrepreneurship on Entrepreneurial Intention to Enhance Sustainable Development: Empirical Evidence from Pakistan
 
 
Article

The Impact of Internal Marketing Practices on Employees’ Job Satisfaction during the COVID-19 Pandemic: The Case of the Saudi Arabian Banking Sector

1
Azman Hashim International Business School, Universiti Teknologi Malaysia, Kuala Lumpur 54100, Malaysia
2
College of Business Administration, University of Business and Technology, Jeddah 23435, Saudi Arabia
3
College of Administration and Economics, Wasit University, Al-Kut 52001, Iraq
*
Author to whom correspondence should be addressed.
Academic Editor: Daniel Arias Aranda
Sustainability 2022, 14(15), 9301; https://doi.org/10.3390/su14159301
Received: 23 June 2022 / Revised: 22 July 2022 / Accepted: 26 July 2022 / Published: 29 July 2022
(This article belongs to the Special Issue Innovation Management and Entrepreneurship in Sustainability)
Based on the social exchange theory, the current study aimed to develop and test a conceptual model that integrates the relationships among internal marketing dimensions (i.e., supportive and participative leadership, training and development, information and communication, and selection and appointment) and job satisfaction in the banking sector of Saudi Arabia, particularly during the COVID-19 pandemic. We collected data from 329 employees working in different private and public banks in Riyadh, Saudi Arabia. Overall, the findings confirmed the significant and positive effects of supportive and participative leadership, training and development, information and communication, and selection and appointment on employees’ job satisfaction. The current research contributes to the understanding of the broad role played by internal marketing practices in maintaining the job satisfaction of banking sector employees, during and possibly after the COVID-19 pandemic. View Full-Text
Keywords: internal marketing; job satisfaction; banking sector; social exchange theory; Saudi Arabia internal marketing; job satisfaction; banking sector; social exchange theory; Saudi Arabia
Show Figures

Figure 1

MDPI and ACS Style

Almaslukh, F.M.O.; Khalid, H.; Sahi, A.M. The Impact of Internal Marketing Practices on Employees’ Job Satisfaction during the COVID-19 Pandemic: The Case of the Saudi Arabian Banking Sector. Sustainability 2022, 14, 9301. https://doi.org/10.3390/su14159301

AMA Style

Almaslukh FMO, Khalid H, Sahi AM. The Impact of Internal Marketing Practices on Employees’ Job Satisfaction during the COVID-19 Pandemic: The Case of the Saudi Arabian Banking Sector. Sustainability. 2022; 14(15):9301. https://doi.org/10.3390/su14159301

Chicago/Turabian Style

Almaslukh, Faisal Mohammed O., Haliyana Khalid, and Alaa Mahdi Sahi. 2022. "The Impact of Internal Marketing Practices on Employees’ Job Satisfaction during the COVID-19 Pandemic: The Case of the Saudi Arabian Banking Sector" Sustainability 14, no. 15: 9301. https://doi.org/10.3390/su14159301

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop