Consumers’ Brand Preferences for Infant Formula: A Grounded Theory Approach
Round 1
Reviewer 1 Report
The article submitted for review describes the current and significant problem of consumer brand preference and their interactions in China’s infant formula market and and distinguished between the buyer and user factors of choosing infant formula..
The purpose of the article is clearly stated. The article is well embedded in the relevant literature. All the goals set by the author have been achieved. The analysis of the research material is interesting and carried out correctly. The method of analysis and conclusions are evidence of the author's research proficiency and competence.
The structure of the study is essentially correct. The formulations and terminology used are correct.
Author Response
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Author Response File: 
Author Response.docx
Reviewer 2 Report
I think this paper can accept for publication.
Comments for author File: 
Comments.pdf
Author Response
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Author Response File: Author Response.docx
Reviewer 3 Report
The article was reviewed. The main question is how the findings and results of this article can help the research community?
Introduction should be strengthened. Use a newer background. Expand the importance of the issue. The research issue should be clearly identified.
Questions and research model based on grounded theory method are added.
The methodology needs to be revised. Add research steps in grounded theory and interview protocol and quality of data collected. How is the validity and reliability of the data checked?
The findings are favorable. There was a need to assess the economic and social status and a sense of patriotism in brand preference.
Reinforce the discussion and conclusions in line with past research and point out the application of the research results.
Author Response
Please see the attachment.
Round 2
Reviewer 3 Report
Hello
I hope you are in perfect health
The current version has been greatly improved
This manuscript is a resubmission of an earlier submission. The following is a list of the peer review reports and author responses from that submission.
