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Sustainability
Volume 14
Issue 11
10.3390/su14116900
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Article

The Determining Factors of Attractiveness in Urban Tourism: A Study in Mexico City, Buenos Aires, Bogota, and Lima

by
Gabriela Sirkis
1,*,
Otto Regalado-Pezúa
2,
Orly Carvache-Franco
3 and
Wilmer Carvache-Franco
4
1
Departamento de Ciencias Empresariales, Universidad del Cema, Buenos Aires 1417, Argentina
2
ESAN Graduate School of Business, Universidad ESAN, Lima 15023, Peru
3
Facultad de Turismo y Hotelería, Universidad Espíritu Santo, Samborondón 092301, Ecuador
4
Facultad de Ciencias Sociales y Humanísticas, Escuela Superior Politécnica del Litoral, Guayaquil 090615, Ecuador
*
Author to whom correspondence should be addressed.
Sustainability 2022, 14(11), 6900; https://doi.org/10.3390/su14116900
Submission received: 7 May 2022 / Revised: 30 May 2022 / Accepted: 31 May 2022 / Published: 5 June 2022
(This article belongs to the Special Issue Tourism and the Urban Environment)
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Abstract

This research aims to examine the tourist recognition of the different attractions of the four most populous Spanish-speaking cities in Latin America: Mexico City, Buenos Aires, Bogotá, and Lima, and determine the factors that group these attractions and evaluate their degree of importance. Factor analysis technique was used to reduce the perceptions into relevant factors. The methodology used is quantitative, transversal, and non-experimental. The results indicate that the tourist attraction of a city has four main factors: the nucleus, the tourism ecosystem, Meetings, Incentives, Conventions and Exhibitions/Events (MICE) and shows, and the related services. The research has theoretical implications because it determines that tourists perceive attractions at four levels in these Latin American cities, each of which is made up of tourist attractions different from those mentioned in the literature. The research has practical implications, since officials and those responsible for tourism in Latin American cities can improve their plans by considering the factors of tourist attraction that generate a greater influx of tourists in the cities examined.
Keywords: destination marketing; tourism attractiveness; urban tourism; Latin American marketing; city branding; tourism cities destination marketing; tourism attractiveness; urban tourism; Latin American marketing; city branding; tourism cities

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MDPI and ACS Style

Sirkis, G.; Regalado-Pezúa, O.; Carvache-Franco, O.; Carvache-Franco, W. The Determining Factors of Attractiveness in Urban Tourism: A Study in Mexico City, Buenos Aires, Bogota, and Lima. Sustainability 2022, 14, 6900. https://doi.org/10.3390/su14116900

AMA Style

Sirkis G, Regalado-Pezúa O, Carvache-Franco O, Carvache-Franco W. The Determining Factors of Attractiveness in Urban Tourism: A Study in Mexico City, Buenos Aires, Bogota, and Lima. Sustainability. 2022; 14(11):6900. https://doi.org/10.3390/su14116900

Chicago/Turabian Style

Sirkis, Gabriela, Otto Regalado-Pezúa, Orly Carvache-Franco, and Wilmer Carvache-Franco. 2022. "The Determining Factors of Attractiveness in Urban Tourism: A Study in Mexico City, Buenos Aires, Bogota, and Lima" Sustainability 14, no. 11: 6900. https://doi.org/10.3390/su14116900

APA Style

Sirkis, G., Regalado-Pezúa, O., Carvache-Franco, O., & Carvache-Franco, W. (2022). The Determining Factors of Attractiveness in Urban Tourism: A Study in Mexico City, Buenos Aires, Bogota, and Lima. Sustainability, 14(11), 6900. https://doi.org/10.3390/su14116900

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