Next Article in Journal
A Study on the Coupled and Coordinated Development of the Logistics Industry, Digitalization, and Ecological Civilization in Chinese Regions
Previous Article in Journal
Comparison between Synthetic and Biodegradable Polymer Matrices on the Development of Quartzite Waste-Based Artificial Stone
Previous Article in Special Issue
From Profit to Purpose: How Electric Utility Multinationals Visualize Systemic Change and Adaptation of Organizational Ethical Culture through Scenarios for 2040

Fairness-Enabling Practices in Agro-Food Chain

Department of Agricultural and Food Sciences, University of Bologna, Viale Fanin 50, 40137 Bologna, Italy
Author to whom correspondence should be addressed.
Academic Editors: Mónica Gómez-Suárez and Victoria Labajo
Sustainability 2022, 14(11), 6391;
Received: 29 April 2022 / Revised: 18 May 2022 / Accepted: 22 May 2022 / Published: 24 May 2022
Fairness in the agro-food system is an increasingly important issue. Ensuring fair and ethical practices in the agro-food chain is essential for sustainable, effective, and resilient agro-food systems. Identifying and understanding fairness-enabling practices and existing business applications in the agro-food chain is crucial to create a sustainable system. This research study is an extensive literature review analyzing academic and grey literature. Thus, this study aims: (i) to conceptualize fairness in the agro-food system; (ii) to identify the fairness-enabling practices contributing to a fair agro-food system; and (iii) to explore existing agro-food chain business applications relevant to achieving a sustainable and fair agro-food chain. Fairness-enabling practices have a vital role in achieving fairness in the upstream and downstream operational stages of the agro-food chain. On the one hand, the upstream cycle includes many elements, from a ban on unfair trading practices to ethical treatment to farmers, from transparency through technology and innovation to ensuring fair remuneration. The key goal is to improve the position of farmers in the chain. The study considers the following five upstream focused business applications to enable fairness practices: blockchain, cooperatives, interbranch organizations, business applications for small-scale farmers, and Fairtrade. On the other hand, achieving success in the downstream operational stage of the chain depends on fairness-oriented consumer food choice, consumer intention to buy fair food, consumer perceived value of fair food, and increased information and transparency on agro-food costs and price. This paper takes into account two consumer-focused business applications which provide downstream fairness practices: dual entitlement and dynamic pricing. To conclude, agro-food chain actors should learn how to find profit in fairness, and turn fairness-related costs into profitable business models. View Full-Text
Keywords: fairness; ethics; business model; agro-food chain fairness; ethics; business model; agro-food chain
Show Figures

Figure 1

MDPI and ACS Style

Samoggia, A.; Beyhan, Z. Fairness-Enabling Practices in Agro-Food Chain. Sustainability 2022, 14, 6391.

AMA Style

Samoggia A, Beyhan Z. Fairness-Enabling Practices in Agro-Food Chain. Sustainability. 2022; 14(11):6391.

Chicago/Turabian Style

Samoggia, Antonella, and Zeynep Beyhan. 2022. "Fairness-Enabling Practices in Agro-Food Chain" Sustainability 14, no. 11: 6391.

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

Back to TopTop