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Journal: Sustainability, 2022
Volume: 14
Number: 253

Article: Does Perceived Advertising Value Alleviate Advertising Avoidance in Mobile Social Media? Exploring Its Moderated Mediation Effects
Authors: by Xiaolong Wei, Ilsang Ko and Alison Pearce
Link: https://www.mdpi.com/2071-1050/14/1/253

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