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Article

Recognizing the Key Drivers and Industry Implications of Sustainable Packaging Design: A Mixed-Method Approach

Department of Business Studies, Roma Tre University, 00145 Roma, RM, Italy
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Author to whom correspondence should be addressed.
Academic Editor: Gordon L. Robertson
Sustainability 2021, 13(9), 5299; https://doi.org/10.3390/su13095299
Received: 12 April 2021 / Revised: 5 May 2021 / Accepted: 6 May 2021 / Published: 10 May 2021
Sustainable packaging design plays a strategic role across several industries. Using the Italian market as the perimeter of the analysis, this paper aims to broaden the knowledge of corporate attitudes, perceptions, and behaviors toward sustainable packaging along the entire supply chain. A mixed-method approach was used, integrating qualitative and quantitative data collected from 33 in-depth interviews and a survey on a sample of 462 companies. The results revealed that a challenging goal will consist of reconciling technological advances and marketing instances, and that the entire supply chain should be synergistically involved in packaging sustainability. It was also found that larger companies consider sustainability as part of a broader business strategy, whereas smaller ones possess a tactical vision. The study provides valuable insights to better comprehend and manage a complex ecosystem such as that of sustainable packaging. View Full-Text
Keywords: sustainable packaging; packaging eco-design; packaging supply chain; packaging re-use; packaging recycling; plastics sustainable packaging; packaging eco-design; packaging supply chain; packaging re-use; packaging recycling; plastics
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MDPI and ACS Style

Mattia, G.; Di Leo, A.; Pratesi, C.A. Recognizing the Key Drivers and Industry Implications of Sustainable Packaging Design: A Mixed-Method Approach. Sustainability 2021, 13, 5299. https://doi.org/10.3390/su13095299

AMA Style

Mattia G, Di Leo A, Pratesi CA. Recognizing the Key Drivers and Industry Implications of Sustainable Packaging Design: A Mixed-Method Approach. Sustainability. 2021; 13(9):5299. https://doi.org/10.3390/su13095299

Chicago/Turabian Style

Mattia, Giovanni, Alessio Di Leo, and Carlo A. Pratesi 2021. "Recognizing the Key Drivers and Industry Implications of Sustainable Packaging Design: A Mixed-Method Approach" Sustainability 13, no. 9: 5299. https://doi.org/10.3390/su13095299

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