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Article

Women Entrepreneurship and Sustainable Business Development: Key Findings from a SWOT–AHP Analysis

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Faculty of Economics and Law, George Emil Palade University of Medicine, Pharmacy, Science and Technology of Targu Mures, 38 Gheorghe Marinescu Street, 540142 Targu Mures, Romania
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Institute of National Economy, Romanian Academy, 13 Calea 13 Septembrie, 050711 Bucharest, Romania
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Authors to whom correspondence should be addressed.
Academic Editors: Artūras Kaklauskas and Ajith Abraham
Sustainability 2021, 13(9), 5298; https://doi.org/10.3390/su13095298
Received: 31 March 2021 / Revised: 26 April 2021 / Accepted: 6 May 2021 / Published: 10 May 2021
This study highlights the perception of women entrepreneurs in Romania regarding specific drivers for a sustainable business model. This study uses a SWOT–AHP method to assess the importance of different factors that enforce or create barriers for the success in women entrepreneurial activities. SWOT analysis was conducted based on an extended literature review. An external expert in risk analysis assessed the importance of the SWOT analysis’ four dimensions—criteria. An AHP survey of 10 women entrepreneurs was conducted to evaluate the impact of each identified factor in sustaining or discouraging the success of their sustainable business model (SBM). The main results of the study present practical implications useful for designing a gender-balanced business environment. In the final part, the paper discusses women’s preference for the sustainable business model, the perceived importance of gender-related stereotypes for the development of sustainable business models, and the relevance of the new digital economy trend to Romanian women entrepreneurship. View Full-Text
Keywords: women entrepreneurship; sustainable business model; multicriteria decision making (MCDM); analytical hierarchy process (AHP); SWOT analysis; digital economy women entrepreneurship; sustainable business model; multicriteria decision making (MCDM); analytical hierarchy process (AHP); SWOT analysis; digital economy
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MDPI and ACS Style

Stefan, D.; Vasile, V.; Oltean, A.; Comes, C.-A.; Stefan, A.-B.; Ciucan-Rusu, L.; Bunduchi, E.; Popa, M.-A.; Timus, M. Women Entrepreneurship and Sustainable Business Development: Key Findings from a SWOT–AHP Analysis. Sustainability 2021, 13, 5298. https://doi.org/10.3390/su13095298

AMA Style

Stefan D, Vasile V, Oltean A, Comes C-A, Stefan A-B, Ciucan-Rusu L, Bunduchi E, Popa M-A, Timus M. Women Entrepreneurship and Sustainable Business Development: Key Findings from a SWOT–AHP Analysis. Sustainability. 2021; 13(9):5298. https://doi.org/10.3390/su13095298

Chicago/Turabian Style

Stefan, Daniel, Valentina Vasile, Anca Oltean, Calin-Adrian Comes, Anamari-Beatrice Stefan, Liviu Ciucan-Rusu, Elena Bunduchi, Maria-Alexandra Popa, and Mihai Timus. 2021. "Women Entrepreneurship and Sustainable Business Development: Key Findings from a SWOT–AHP Analysis" Sustainability 13, no. 9: 5298. https://doi.org/10.3390/su13095298

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