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Article

Implementing a Sustainability Legacy Strategy: A Case Study of PyeongChang 2018 Winter Olympic Games

1
Independent Researcher, Birmingham B31 2JG, UK
2
Department of Economics, Policy and International Business, Manchester Metropolitan University, Manchester M15 6BH, UK
*
Author to whom correspondence should be addressed.
Academic Editor: Seong Ok Lyu
Sustainability 2021, 13(9), 5141; https://doi.org/10.3390/su13095141
Received: 1 March 2021 / Revised: 27 April 2021 / Accepted: 30 April 2021 / Published: 5 May 2021
Given the growing need for hosts of sports mega-events to provide concrete plans for a sustainable sports mega-event at the bidding stage, it is perhaps surprising that there has not been more research on the actual implementation of the legacy plan in terms of sustainability. The main aim of this paper is to do just that: to analyse an empirical example of the implementation of the sustainability legacy plan for the PyeongChang 2018 Winter Olympic Games. Through an empirical analysis, the research methods used to collect the data are document analysis and semi-structured interviews with stakeholder sampling (16 documents and 10 interviewees). The paper uncovers the difficulties the PyeongChang Games encountered in achieving the sustainable legacy planned in the bid files through an evaluation of the implementation of PyeongChang’s legacy strategy in the context of South Korea. Part of the findings reveal that Gangwon Province and South Korea achieved their strategic goals set out in advance of the PyeongChang Olympics as an effective tool for promoting regional development. One of the main obstacles to the sustainability of the PyeongChang Olympics was the lack of a clear plan for the post-Games use of Olympics venues and conflicts of interest among stakeholders of the PyeongChang Winter Games. View Full-Text
Keywords: Olympic legacy; sustainable development; triple bottom line; sports mega-event; Olympic Game impact; soft power Olympic legacy; sustainable development; triple bottom line; sports mega-event; Olympic Game impact; soft power
MDPI and ACS Style

Kim, H.-M.; Grix, J. Implementing a Sustainability Legacy Strategy: A Case Study of PyeongChang 2018 Winter Olympic Games. Sustainability 2021, 13, 5141. https://doi.org/10.3390/su13095141

AMA Style

Kim H-M, Grix J. Implementing a Sustainability Legacy Strategy: A Case Study of PyeongChang 2018 Winter Olympic Games. Sustainability. 2021; 13(9):5141. https://doi.org/10.3390/su13095141

Chicago/Turabian Style

Kim, Hyung-Min, and Jonathan Grix. 2021. "Implementing a Sustainability Legacy Strategy: A Case Study of PyeongChang 2018 Winter Olympic Games" Sustainability 13, no. 9: 5141. https://doi.org/10.3390/su13095141

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