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Article

Perceived Consequences: General or Specific? The Case of Palm Oil-Free Products

1
Department of Food Chain Management, Institute of Economic Sciences, Hungarian University of Agriculture and Life Sciences, 1118 Budapest, Hungary
2
Institute of Food Science and Technology, Hungarian University of Agriculture and Life Sciences, 1118 Budapest, Hungary
*
Author to whom correspondence should be addressed.
Academic Editors: Marc A. Rosen and Oliver Meixner
Sustainability 2021, 13(6), 3550; https://doi.org/10.3390/su13063550
Received: 4 February 2021 / Revised: 13 March 2021 / Accepted: 19 March 2021 / Published: 23 March 2021
(This article belongs to the Special Issue Sustainable Consumer Behavior and Food Marketing)
Palm oil production and consumption involve several consequences, the perception of which are significant factors that influence consumer behavior. The aim of our research is to explore which health, environmental, or social consequences associated with palm oil influence consumers most in their behavior to avoid palm oil. We examined the three risk types from two approaches: from the viewpoint of generally perceived consequences, and the viewpoint of consequences perceived specifically in relation to palm oil. We collected data through an online consumer survey (n = 336), and we applied the method of structural equation modeling to achieve our research aim. According to our results, depending on the approach, all three consequence types influence consumer purchase intentions. Of them, the perceived effects of palm oil on health have the strongest influence on consumption intent, followed by environmental damage caused by palm oil production. The effect of general health consequences show indirect significance through information seeking, which also indicates the importance of the approach to consequence perception. Indirectly or directly, only general social consequences influence purchase intent. Our research suggests that companies developing palm oil-free products could benefit from a label on the product stating their palm oil-free nature. View Full-Text
Keywords: consumer behavior; green products; palm oil free; structural equation modeling; SEM consumer behavior; green products; palm oil free; structural equation modeling; SEM
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MDPI and ACS Style

Plasek, B.; Lakner, Z.; Badak-Kerti, K.; Kovács, A.; Temesi, Á. Perceived Consequences: General or Specific? The Case of Palm Oil-Free Products. Sustainability 2021, 13, 3550. https://doi.org/10.3390/su13063550

AMA Style

Plasek B, Lakner Z, Badak-Kerti K, Kovács A, Temesi Á. Perceived Consequences: General or Specific? The Case of Palm Oil-Free Products. Sustainability. 2021; 13(6):3550. https://doi.org/10.3390/su13063550

Chicago/Turabian Style

Plasek, Brigitta; Lakner, Zoltán; Badak-Kerti, Katalin; Kovács, Anikó; Temesi, Ágoston. 2021. "Perceived Consequences: General or Specific? The Case of Palm Oil-Free Products" Sustainability 13, no. 6: 3550. https://doi.org/10.3390/su13063550

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