Next Article in Journal
Shared Automated Mobility with Demand-Side Cooperation: A Proof-of-Concept Microsimulation Study
Previous Article in Journal
Increasing Sustainability through Wine Tourism in Mass Tourism Destinations. The Case of the Balearic Islands
Article

Episodic Retail Settings: A Sustainable and Adaptive Strategy for City Centre Stores

1
Department of Urban Studies, Malmö University, 21119 Malmö, Sweden
2
The Norwegian School of Hotel Management, University of Stavanger, 4021 Stavanger, Norway
3
Independent Researcher, Leeds LS10 1 GB, UK
*
Author to whom correspondence should be addressed.
Academic Editor: Gary Warnaby
Sustainability 2021, 13(5), 2482; https://doi.org/10.3390/su13052482
Received: 3 February 2021 / Revised: 17 February 2021 / Accepted: 20 February 2021 / Published: 25 February 2021
(This article belongs to the Section Sustainable Urban and Rural Development)
The fact that an already damaged retail industry is being challenged by a pandemic makes the industry’s survival a matter of urban resilience. Sustainable and adaptive strategies are needed to reverse the negative development of the retail sector, and in this conceptual paper, a new perspective is suggested based on episodic retail settings. Such a perspective can increase a physical store’s attraction and may serve as a flexible operation strategy for urban retailers and give added value to urban consumers as they shape an ongoing dramatological discourse and facilitate social interaction in a way that traditional fixed-store formats are unable to compete with. By applying the scientific circle of enquiry (SCE), the authors develop an interdisciplinary perspective cutting across the sustainability, service science, and urban studies fields. On this ground, they present a set of conceptual premises and a tripartite conceptual framework delineating how to effectively design episodic retail settings that are adaptive and sustainable. The paper concludes with suggestions for research questions to further advance this field of study. View Full-Text
Keywords: retail; sustainability; servicescape design; dramaturgy; sociality; co-creation; urban resilience retail; sustainability; servicescape design; dramaturgy; sociality; co-creation; urban resilience
Show Figures

Figure 1

MDPI and ACS Style

Sundström, M.; Lundberg, C.; Ziakas, V. Episodic Retail Settings: A Sustainable and Adaptive Strategy for City Centre Stores. Sustainability 2021, 13, 2482. https://doi.org/10.3390/su13052482

AMA Style

Sundström M, Lundberg C, Ziakas V. Episodic Retail Settings: A Sustainable and Adaptive Strategy for City Centre Stores. Sustainability. 2021; 13(5):2482. https://doi.org/10.3390/su13052482

Chicago/Turabian Style

Sundström, Malin, Christine Lundberg, and Vassilios Ziakas. 2021. "Episodic Retail Settings: A Sustainable and Adaptive Strategy for City Centre Stores" Sustainability 13, no. 5: 2482. https://doi.org/10.3390/su13052482

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop