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Article

Educommunication and Archaeological Heritage in Italy and Spain: An Analysis of Institutions’ Use of Twitter, Sustainability, and Citizen Participation

1
Department of Specific Didactics, Faculty of Education, University of Zaragoza, Calle de Pedro, 50009 Zaragoza, Spain
2
Department of Didactics of Social Sciences Faculty of Education, University of Murcia, 30100 Murcia, Spain
*
Author to whom correspondence should be addressed.
Academic Editor: Eloy López Meneses
Sustainability 2021, 13(4), 1602; https://doi.org/10.3390/su13041602
Received: 22 December 2020 / Revised: 29 January 2021 / Accepted: 1 February 2021 / Published: 3 February 2021
(This article belongs to the Collection Sustainable Citizenship and Education)
Improving heritage educommunication on the web 2.0 is key to reaching certain sustainable development goals focused on educational quality and citizen participation. Although numerous partial studies have already been conducted, to date neither assessment tools nor detailed studies are available regarding the quality of educommunicative initiatives. Spain and Italy’s archaeological heritage museums have a consolidated track record on Twitter, which has been bolstered by museum closures due to COVID-19 and has resulted in a significant change to their educommunicative policies. The present article aims to analyze educommunicative actions undertaken on Twitter at Italian archaeological museums, compare their strategies with a previous study on Spanish institutions, and analyze to what degree the sustainability of heritage, citizen participation, learning opportunities, and universal access are being promoted. This mixed method analysis was carried out through the implementation of a web 2.0 heritage educommunication analysis tool focused on three key factors: educational procedure, R-elational interactions, and the prevailing learning paradigm, as well as a content analysis of the variables that comprise them. The key findings suggest that neither country is close to achieving a quality educommunicative strategy. Italian archaeological heritage institutions use Twitter simply as an advertising platform. Despite being a social media platform, participative initiatives are scarcely promoted, although heritage sustainability is promoted through raising awareness of conservation and appreciation. Spanish institutions, however, demonstrated the opposite pattern of use. View Full-Text
Keywords: archaeological museums; COVID-19; twitter; heritage education; educommunication; sustainability; citizen participation archaeological museums; COVID-19; twitter; heritage education; educommunication; sustainability; citizen participation
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MDPI and ACS Style

García-Ceballos, S.; Rivero, P.; Molina-Puche, S.; Navarro-Neri, I. Educommunication and Archaeological Heritage in Italy and Spain: An Analysis of Institutions’ Use of Twitter, Sustainability, and Citizen Participation. Sustainability 2021, 13, 1602. https://doi.org/10.3390/su13041602

AMA Style

García-Ceballos S, Rivero P, Molina-Puche S, Navarro-Neri I. Educommunication and Archaeological Heritage in Italy and Spain: An Analysis of Institutions’ Use of Twitter, Sustainability, and Citizen Participation. Sustainability. 2021; 13(4):1602. https://doi.org/10.3390/su13041602

Chicago/Turabian Style

García-Ceballos, Silvia; Rivero, Pilar; Molina-Puche, Sebastián; Navarro-Neri, Iñaki. 2021. "Educommunication and Archaeological Heritage in Italy and Spain: An Analysis of Institutions’ Use of Twitter, Sustainability, and Citizen Participation" Sustainability 13, no. 4: 1602. https://doi.org/10.3390/su13041602

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