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Article

Web Communication: A Content Analysis of Green Hosting Companies

1
School of Communication, Hong Kong Baptist University, Hong Kong, China
2
Head of New Media Communication and Usability Lab, Department of Digital Media and Communication, Ionian University, 28100 Kefalonia, Greece
3
Department of Business Administration and Organization, Hellenic Open University, 26335 Patras, Greece
*
Author to whom correspondence should be addressed.
Sustainability 2021, 13(2), 495; https://doi.org/10.3390/su13020495
Received: 29 September 2020 / Revised: 22 December 2020 / Accepted: 30 December 2020 / Published: 7 January 2021
While many studies in the field of environmental communication have focused on exploring the environmental impact of social media, this research paper takes a different turn. It investigates, through a qualitative content analysis, 391 websites that support and provide green hosting services. This study is considered the first in the field that aims to examine in-depth how these green websites tend to communicate their green services. Therefore, its contribution is to enhance the relevant bibliography and present more insights regarding green websites and sustainability. The results showed that most of the websites were trying to highlight the positive impact their services will have on the environment. In addition, many websites tried to educate their consumers concerning sustainable development and make them part of a broader green cultural tradition. Nevertheless, on many websites, green hosting seemed a supplementary factor for choosing the company’s services. View Full-Text
Keywords: big data; cultural heritage; data center; digital marketing; eco-friendly; environmental communication; green websites; green culture; green hosting; sustainability big data; cultural heritage; data center; digital marketing; eco-friendly; environmental communication; green websites; green culture; green hosting; sustainability
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MDPI and ACS Style

Karyotakis, M.-A.; Antonopoulos, N. Web Communication: A Content Analysis of Green Hosting Companies. Sustainability 2021, 13, 495. https://doi.org/10.3390/su13020495

AMA Style

Karyotakis M-A, Antonopoulos N. Web Communication: A Content Analysis of Green Hosting Companies. Sustainability. 2021; 13(2):495. https://doi.org/10.3390/su13020495

Chicago/Turabian Style

Karyotakis, Minos-Athanasios, and Nikos Antonopoulos. 2021. "Web Communication: A Content Analysis of Green Hosting Companies" Sustainability 13, no. 2: 495. https://doi.org/10.3390/su13020495

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