Next Article in Journal
Coalitions for Landscape Resilience: Institutional Dynamics behind Community-Based Rangeland Management System in North-Western Tanzania
Next Article in Special Issue
Compliance of Management Practices Instituted in the Third Sector Based on Governance Guidelines Established by Brazilian Organizations
Previous Article in Journal
Sewage Sludge as Inhibitor of the Formation of Persistent Organic Pollutants during Incineration
Previous Article in Special Issue
Research on Sustainable Supplier Selection Based on the Rough DEMATEL and FVIKOR Methods
 
 
Article

Effect of Consumer Strategic Behavior on Online Presale Strategy

1
School of Business Administration, Southwestern University of Finance and Economics, Chengdu 610074, China
2
Chengdu Normal University, Chengdu 610074, China
3
Hilton School of Hospitality Management, Sichuan Tourism University, Chengdu 610100, China
*
Author to whom correspondence should be addressed.
Academic Editor: Andrea Pérez
Sustainability 2021, 13(19), 10936; https://doi.org/10.3390/su131910936
Received: 21 August 2021 / Revised: 24 September 2021 / Accepted: 26 September 2021 / Published: 1 October 2021
(This article belongs to the Special Issue Sustainable Operations Planning and Scheduling)
Given the effectiveness of online presale in enhancing retailers’ sustainability and efficiency, combining that consumers’ strategic behavior have a powerful influence on retailers’ presale implementation, investigating the online presale promotion model based on consumer strategic behavior is of key importance for both Academics and business. This study takes the “deposit + final” payment online promotional presale model as the research goal and establishes three different models for providing the retailers with optimal presale strategies. On the basis of proposed models, several numerical experiments to study the effects of retailers’ presales strategies on consumer returns and deposit ratio is conducted, and finally, based on the model results, the suggestions on whether to participate in presales and how to make the optimal deposit ratio decision for retailers when participating in presales is provided for both sustainability and efficiency purpose. View Full-Text
Keywords: network promotion presale; consumer behavior; order cancellation and return; deposit network promotion presale; consumer behavior; order cancellation and return; deposit
Show Figures

Figure 1

MDPI and ACS Style

Pei, Y.; Xie, M.; Yang, Q.; Liao, Y.; Wu, Y. Effect of Consumer Strategic Behavior on Online Presale Strategy. Sustainability 2021, 13, 10936. https://doi.org/10.3390/su131910936

AMA Style

Pei Y, Xie M, Yang Q, Liao Y, Wu Y. Effect of Consumer Strategic Behavior on Online Presale Strategy. Sustainability. 2021; 13(19):10936. https://doi.org/10.3390/su131910936

Chicago/Turabian Style

Pei, Yurong, Mengying Xie, Qiuling Yang, Yi Liao, and Yuping Wu. 2021. "Effect of Consumer Strategic Behavior on Online Presale Strategy" Sustainability 13, no. 19: 10936. https://doi.org/10.3390/su131910936

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop