Next Article in Journal
Distribution and Influence on the Microbial Ecological Relationship of Antibiotic Resistance Genes in Soil at a Watershed Scale
Previous Article in Journal
Research of the Negative Influence of Dimmed LED Luminaires in Context of Smart Installations
Article

Twalk Your Talk: On the (Non)-Formative Influence of Corporate Social Responsibility Communication on Supply Chain Sustainability Measures

Department of Marketing & Supply Chain Management, Open Universiteit, 6401 DL Heerlen, The Netherlands
*
Author to whom correspondence should be addressed.
Academic Editor: Natalia Yakovleva
Sustainability 2021, 13(17), 9754; https://doi.org/10.3390/su13179754
Received: 15 July 2021 / Revised: 21 August 2021 / Accepted: 26 August 2021 / Published: 30 August 2021
Corporate Social Responsibility has multiple faces that contradict each other. On the one hand there is the communication of great aspirations and ambitions. On the other hand, there is the unruly practice that complicates living up to those ambitions. These contradictions are, without being exhaustive, caused by a focus on economic performance, organizational behavior, adherence to leading supply chain paradigms, and reputation management. In general, corporate communication about social responsibility is perceived as hypocritical. This research looks at how these communications initiate sustainability measures in the distribution and supply chain functions of a large multinational company. In a single embedded case study, data collection took place using semi-structured interviews complemented with document research. The empirical results show that the supply chain managers were positively critical of the communication about implemented sustainability measures and considered them as an invitation to act. However, they assessed the organization that surrounded them to be less lenient due to the different objectives of the various functions. The respondents diverged about which sustainability measures to apply and embed in the supply chain organization. It became clear that the knowledge base of the respondents was fragmented and incoherent. Reflecting on the research results, the role of top management seems crucial when it comes to coherent policy, knowledge development, and the prioritization of sustainability measures. View Full-Text
Keywords: corporate social responsibility; CSR communication; reputation management; supply chain management; CSR implementation; greenwashing corporate social responsibility; CSR communication; reputation management; supply chain management; CSR implementation; greenwashing
Show Figures

Figure 1

MDPI and ACS Style

Blaha, S.; Lambrechts, W.; Mampaey, J. Twalk Your Talk: On the (Non)-Formative Influence of Corporate Social Responsibility Communication on Supply Chain Sustainability Measures. Sustainability 2021, 13, 9754. https://doi.org/10.3390/su13179754

AMA Style

Blaha S, Lambrechts W, Mampaey J. Twalk Your Talk: On the (Non)-Formative Influence of Corporate Social Responsibility Communication on Supply Chain Sustainability Measures. Sustainability. 2021; 13(17):9754. https://doi.org/10.3390/su13179754

Chicago/Turabian Style

Blaha, Stephan, Wim Lambrechts, and Jelle Mampaey. 2021. "Twalk Your Talk: On the (Non)-Formative Influence of Corporate Social Responsibility Communication on Supply Chain Sustainability Measures" Sustainability 13, no. 17: 9754. https://doi.org/10.3390/su13179754

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop