The elements which determine a peripheral area’s level of tourist attractiveness, such as tourist infrastructure and tourist values, should be developed in urban–rural communes in peripheral areas, where tourism may be one of the forces capable of stimulating sustainable development. This study covered urban–rural communes of the province of Warmia and Mazury in Poland. Urban–rural communes are specific areas where urban–rural linkages are often important. The research was carried out in accordance with Hellwig’s taxonomic development pattern method. The study found no complementary relationship between tourism values and tourism infrastructure with regards to creating tourism attractiveness. Tourism attractiveness was found to be more affected by tourism infrastructure. However, in units with larger urban centers, tourist values were found to significantly contribute to tourist attractiveness. The presented results provide a good basis for further research on the impact of global trends on regional development. At the same time, the analyzed framework provides guidance for ensuring the development of local tourism, and the study’s suggested priorities and measures could lead to the development of tourism in peripheral regions, which should in turn attract new investments, create new jobs, and thus develop the economy and the welfare of the population.
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