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Journal: Sustainability, 2021
Volume: 13
Number: 6845

Article: How Can SMEs Become More Sustainable? Modelling the M-Commerce Consumer Behaviour with Contingent Free Shipping and Customer Journey’s Touchpoints Optimisation
Authors: by Eliza Nichifor, Radu Constantin Lixăndroiu, Silvia Sumedrea, Ioana Bianca Chițu and Gabriel Brătucu
Link: https://www.mdpi.com/2071-1050/13/12/6845

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