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When a Girl Awakened the World: A User and Social Message Analysis of Greta Thunberg

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Department of Interaction Science, Sungkyunkwan University, Seoul 03063, Korea
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Department of Big Data Engineering, Vrije Universiteit Amsterdam, 1081 HV Amsterdam, The Netherlands
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Author to whom correspondence should be addressed.
Sustainability 2020, 12(7), 2707; https://doi.org/10.3390/su12072707
Received: 11 February 2020 / Revised: 23 March 2020 / Accepted: 25 March 2020 / Published: 30 March 2020
(This article belongs to the Section Geography and Sustainability)
Young climate activist Greta Thunberg was Time magazine’s Person of the Year for 2019. In this study, the authors examine the role of social media in Thunberg’s rise to prominence by investigating Twitter communications over 14 months, analyzing tweet contents and user profiles. The changes in sentiment revealed on Twitter are examined, along with four major events from the period. The paper also compares Swedish and American user characteristics in relation to Thunberg. The findings reveal that celebrities and public figures played an essential role in amplifying the influence of the activist. To categorize the influencer group, the authors identified each user’s occupation, organization, location and position on other social issues. The results show that some people held a negative attitude toward Thunberg, not only because of their skepticism about climate change but also because of their views on other social issues, such as gender and age. View Full-Text
Keywords: Greta Thunberg; environmental movements; climate change; social media; Twitter; sustainability; media analysis Greta Thunberg; environmental movements; climate change; social media; Twitter; sustainability; media analysis
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MDPI and ACS Style

Jung, J.; Petkanic, P.; Nan, D.; Kim, J.H. When a Girl Awakened the World: A User and Social Message Analysis of Greta Thunberg. Sustainability 2020, 12, 2707. https://doi.org/10.3390/su12072707

AMA Style

Jung J, Petkanic P, Nan D, Kim JH. When a Girl Awakened the World: A User and Social Message Analysis of Greta Thunberg. Sustainability. 2020; 12(7):2707. https://doi.org/10.3390/su12072707

Chicago/Turabian Style

Jung, Jieun, Peter Petkanic, Dongyan Nan, and Jang H. Kim 2020. "When a Girl Awakened the World: A User and Social Message Analysis of Greta Thunberg" Sustainability 12, no. 7: 2707. https://doi.org/10.3390/su12072707

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