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Article

An Exploratory Analysis of the Environmental Sustainability Performance Signaling Communications among North American Sport Organizations

1
Management Department, Albers School of Business and Economics, Seattle University, Seattle, WA 98195, USA
2
KRSS Department, College of Education, Health & Human Sciences, University of Tennessee, Knoxville, TN 37996, USA
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(5), 1950; https://doi.org/10.3390/su12051950
Received: 5 February 2020 / Revised: 23 February 2020 / Accepted: 1 March 2020 / Published: 4 March 2020
(This article belongs to the Special Issue Sport and Sustainability)
Sport organizations across North America promote and claim deep commitments to environmental issues through sustainability performance signaling. These signals are conveyed through external associations or memberships (e.g., Green Sports Alliance) or internally (e.g., environmental reports and communications). However, researchers have not explored this communication strategy as it relates to environmental initiatives in sport nor compared environmental communications of sport organizations from the major professional sport leagues in North America. We analyzed the websites of 147 North American sport organizations and their associated venue websites for environmental performance signaling communications. We found that only one sport organization featured an environmental report on its website, and 42 sport organizations highlighted environmental initiatives through dedicated webpages on the respective team or venue’s website. Predominately, these communications focused on fan engagement initiatives (i.e., awareness, participation) but lacked goal setting, measurement metrics, or performance summaries. We discuss these themes, the implications, and recommendations for how sustainability performance signaling can be better leveraged in the North American sport sector. View Full-Text
Keywords: sustainability performance signaling; website communications; environmental reports; North American professional sport sustainability performance signaling; website communications; environmental reports; North American professional sport
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MDPI and ACS Style

McCullough, B.P.; Pelcher, J.; Trendafilova, S. An Exploratory Analysis of the Environmental Sustainability Performance Signaling Communications among North American Sport Organizations. Sustainability 2020, 12, 1950. https://doi.org/10.3390/su12051950

AMA Style

McCullough BP, Pelcher J, Trendafilova S. An Exploratory Analysis of the Environmental Sustainability Performance Signaling Communications among North American Sport Organizations. Sustainability. 2020; 12(5):1950. https://doi.org/10.3390/su12051950

Chicago/Turabian Style

McCullough, Brian P., Jamee Pelcher, and Sylvia Trendafilova. 2020. "An Exploratory Analysis of the Environmental Sustainability Performance Signaling Communications among North American Sport Organizations" Sustainability 12, no. 5: 1950. https://doi.org/10.3390/su12051950

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