Purchase Intention of Specialty Coffee
1
School of Engineering, Universidad Católica del Norte, Larrondo, Coquimbo 1780000, Chile
2
Department Business Management and Marketing, University of Seville, Av. Ramón y Cajal, 41018 Seville, Spain
3
Mercado do Café Brasília, Asa Sul, Brasília 70360530, Brazil
*
Authors to whom correspondence should be addressed.
Sustainability 2020, 12(4), 1329; https://doi.org/10.3390/su12041329
Received: 17 January 2020 / Revised: 1 February 2020 / Accepted: 10 February 2020 / Published: 12 February 2020
The main aims of this study are: (1) to test whether the theory of planned behavior (TPB) is useful to explain the intention to purchase specialty coffee; (2) to analyze whether people more involved in social responsibility could manifest a different response from those not so interested in this matter concerning specialty coffee. The sample is composed of 489 specialty coffee consumers from Brazil. The statistical tool for testing the measurement and structural model was partial least squares. Then a multigroup analysis was performed to meet the second objective; the software SmartPLS was utilized. The main contributions of this study are that we can explain the intention to use specialty coffee in a sample of Brazilian consumers using the classical TPB model. Moreover, we demonstrate the moderating effect of consumer perception of corporate social responsibility in this general model.
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Keywords:
specialty coffee; corporate social responsibility; theory of planned behavior; consumer; PLS
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MDPI and ACS Style
Ramírez-Correa, P.; Rondán-Cataluña, F.J.; Moulaz, M.T.; Arenas-Gaitán, J. Purchase Intention of Specialty Coffee. Sustainability 2020, 12, 1329. https://doi.org/10.3390/su12041329
AMA Style
Ramírez-Correa P, Rondán-Cataluña FJ, Moulaz MT, Arenas-Gaitán J. Purchase Intention of Specialty Coffee. Sustainability. 2020; 12(4):1329. https://doi.org/10.3390/su12041329
Chicago/Turabian StyleRamírez-Correa, Patricio, F. J. Rondán-Cataluña, Maria T. Moulaz, and Jorge Arenas-Gaitán. 2020. "Purchase Intention of Specialty Coffee" Sustainability 12, no. 4: 1329. https://doi.org/10.3390/su12041329
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