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Chinese Tourists’ Barriers to Sharing Travel Photos in WeChat

New Zealand Tourism Research Institute, Auckland University of Technology, Auckland 1010, New Zealand
Sustainability 2020, 12(3), 887; https://doi.org/10.3390/su12030887
Received: 28 December 2019 / Revised: 20 January 2020 / Accepted: 22 January 2020 / Published: 24 January 2020
(This article belongs to the Special Issue Tourism and Photography)
Given the widespread availability of mobile internet and smart phones, photo-sharing on social networking services (SNS) has attracted a great deal of academic attention. Even though the number of photos shared on SNS is still increasing due to the increasing number of SNS users, some existing SNS users have now stopped sharing their travel photos on SNS. To fill the research gap, this paper explores Chinese tourists’ barriers to sharing travel photos in WeChat. Based on 20 semi-structured interviews, this study identifies four barriers, including perceived risk, guanxi maintenance, personality, and disclosure. Given the importance of harmony in Chinese culture, this study also highlights the strong link between guanxi maintenance and Chinese visitors’ willingness to share travel photos in WeChat. This paper discusses both the theoretical contribution and the practical implications of this study in the conclusion section. View Full-Text
Keywords: photo-sharing; Chinese tourists; barriers; WeChat; travel photos photo-sharing; Chinese tourists; barriers; WeChat; travel photos
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MDPI and ACS Style

Li, F. Chinese Tourists’ Barriers to Sharing Travel Photos in WeChat. Sustainability 2020, 12, 887. https://doi.org/10.3390/su12030887

AMA Style

Li F. Chinese Tourists’ Barriers to Sharing Travel Photos in WeChat. Sustainability. 2020; 12(3):887. https://doi.org/10.3390/su12030887

Chicago/Turabian Style

Li, Fangxuan 2020. "Chinese Tourists’ Barriers to Sharing Travel Photos in WeChat" Sustainability 12, no. 3: 887. https://doi.org/10.3390/su12030887

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