Next Article in Journal
Spreading Sustainability Innovation through the Co-Evolution of Sustainable Business Models and Partnerships
Next Article in Special Issue
Testing McClelland at the Academy: An Analysis of Entrepreneurial Behavioral Characteristics
Previous Article in Journal
Temperature-Mediated Plasticity Regulates the Adaptation of Phytophthora infestans to Azoxystrobin Fungicide
Open AccessArticle

The Relationship between Image, Legitimacy, and Reputation as a Sustainable Strategy: Students’ Versus Professors’ Perceptions in the Higher Education Sector

Business Economics Department, Social Science Faculty, Rey Juan Carlos University, Madrid 28032, Spain
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(3), 1189; https://doi.org/10.3390/su12031189
Received: 30 December 2019 / Revised: 3 February 2020 / Accepted: 3 February 2020 / Published: 6 February 2020
(This article belongs to the Special Issue Sustainable Business and Management Education)
Higher education institutions operate in a highly competitive sector where attracting resources has become a complicated task. Intangible assets such as image, legitimacy, and reputation have been considered as crucial elements for the survival and success of organizations. Within the literature, authors have highlighted their relevance; however, the differences and relationships between these variables remains unclear. Under these circumstances, the aim of this paper is to measure the relationship between image, legitimacy, and reputation in the Public University as part of a sustainable strategy. This evaluation will be made considering students’ and professors’ perceptions to compare the results because many authors have highlighted the complexity of managing the relationship with these groups and obtaining positive assessments due to their diverse characteristics. To meet this objective, a review on the literature will be carried out, followed by analysis of the results obtained through a survey distribution. To treat the data, PLS-SEM (Partial Least Square) was used, and the corresponding measurement invariance of composite method (MICOM) and multigroup analysis (MGA) was carried out. The results confirm the proposed hypotheses on the relationship between the three variables; however, the moderating effect of the stakeholder group was not confirmed. The findings provide additional empirical evidence on the relationship between the considered variables as well as on considering more than one stakeholder group for the analysis. Managers could apply this information to improve their university´s image, reputation, and legitimacy. View Full-Text
Keywords: higher education; image; reputation; legitimacy; sustainable strategy higher education; image; reputation; legitimacy; sustainable strategy
Show Figures

Figure 1

MDPI and ACS Style

Del-Castillo-Feito, C.; Blanco-González, A.; Delgado-Alemany, R. The Relationship between Image, Legitimacy, and Reputation as a Sustainable Strategy: Students’ Versus Professors’ Perceptions in the Higher Education Sector. Sustainability 2020, 12, 1189. https://doi.org/10.3390/su12031189

AMA Style

Del-Castillo-Feito C, Blanco-González A, Delgado-Alemany R. The Relationship between Image, Legitimacy, and Reputation as a Sustainable Strategy: Students’ Versus Professors’ Perceptions in the Higher Education Sector. Sustainability. 2020; 12(3):1189. https://doi.org/10.3390/su12031189

Chicago/Turabian Style

Del-Castillo-Feito, Cristina; Blanco-González, Alicia; Delgado-Alemany, Rafael. 2020. "The Relationship between Image, Legitimacy, and Reputation as a Sustainable Strategy: Students’ Versus Professors’ Perceptions in the Higher Education Sector" Sustainability 12, no. 3: 1189. https://doi.org/10.3390/su12031189

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Search more from Scilit
 
Search
Back to TopTop