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A Sustainable Management Model for Cultural Creative Tourism Ecosystems
Article

Framing Film-Induced Tourism into a Sustainable Perspective from Romania, Indonesia and Malaysia

1
Faculty of Arts and Social Sciences, Design and Creative Industries Programme, Universiti Brunei Darussalam, Bandar Seri Begawan BE 1410, Brunei
2
Faculty of Arts and Social Sciences, Geography, Environment and Development Programmme, Universiti Brunei Darussalam, Bandar Seri Begawan BE 1410, Brunei
3
Faculty of Sociology and Communication, Transilvania University of Brașov, 500036 Brașov, Romania
4
Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov, 500036 Brașov, Romania
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(23), 9910; https://doi.org/10.3390/su12239910
Received: 24 October 2020 / Revised: 24 November 2020 / Accepted: 25 November 2020 / Published: 26 November 2020
(This article belongs to the Special Issue Cultural and Creative Tourism Developments: Past, Present and Future)
This paper is particularly focused on film-induced tourism investigation as well as its cultural promotion and cultural change effect that impact on both the tourist destinations and the tourist demands. The case studies include the famous Transylvania, Romania as well as the two comparative destinations in Southeast Asia namely Bali in Indonesia, and Penang in Malaysia. Although tourism planners have limited control over the content of the films produced in the respective destinations and how the destinations are being portrayed in films, it is reflected in our studies that, the imaginary, visual representations of the destinations, albeit negative or distorted from their original identities, are still useful and viable to promote the tourist destinations. The three discussion cases form up the stratification of multiple stages in terms of implementing film-induced tourism strategies to promote their destinations, spanning from one of the oldest film-induced tourist destinations Transylvania, to an over decade-long film-induced destination Ubud in Bali, to a sprouting film-induced destination George Town in Penang. Such a stratification of three comparable destinations leads to both the vertical and horizontal evaluation of the effectiveness of film-induced tourism strategies. Hence, a methodology of multiple-case study with mixed-methods characterised by a set of differing qualitative research approaches will be adopted to the three distinctive destinations, respectively. Emerging markets require new techniques and strategies of marketing, especially in the unsettled post-COVID-19 era. Findings may be useful to destination managers in planning an effective destination image strategy in order to achieve the most sustainable positive impacts and aligning the films’ image of the destination with the desired image and the potential audience reach. View Full-Text
Keywords: film-induced tourism; destination image; destination marketing; Dracula tourism; Romania; Bali; Paneng; Southeast Asia; sustainable tourism film-induced tourism; destination image; destination marketing; Dracula tourism; Romania; Bali; Paneng; Southeast Asia; sustainable tourism
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MDPI and ACS Style

Liu, Y.; Chin, W.L.; Nechita, F.; Candrea, A.N. Framing Film-Induced Tourism into a Sustainable Perspective from Romania, Indonesia and Malaysia. Sustainability 2020, 12, 9910. https://doi.org/10.3390/su12239910

AMA Style

Liu Y, Chin WL, Nechita F, Candrea AN. Framing Film-Induced Tourism into a Sustainable Perspective from Romania, Indonesia and Malaysia. Sustainability. 2020; 12(23):9910. https://doi.org/10.3390/su12239910

Chicago/Turabian Style

Liu, Yong, Wei L. Chin, Florin Nechita, and Adina N. Candrea 2020. "Framing Film-Induced Tourism into a Sustainable Perspective from Romania, Indonesia and Malaysia" Sustainability 12, no. 23: 9910. https://doi.org/10.3390/su12239910

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