Next Article in Journal
Impact of COVID-19 on Urban Everyday Life in Greece. Perceptions, Experiences and Practices of the Active Population
Next Article in Special Issue
Heuristic-Based Journey Planner for Mobility as a Service (MaaS)
Previous Article in Journal
Characterization of Sewage Sludge and Food Waste-Based Biochar for Co-Firing in a Coal-Fired Power Plant: A Case Study in Korea
Previous Article in Special Issue
An Improved Hybrid Highway Traffic Flow Prediction Model Based on Machine Learning
Article

Service Quality and Service Gap of Autonomous Driving Group Rapid Transit System

Department of Management Information Systems, National Chengchi University, Taipei 11605, Taiwan
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(22), 9412; https://doi.org/10.3390/su12229412
Received: 28 September 2020 / Revised: 23 October 2020 / Accepted: 8 November 2020 / Published: 12 November 2020
(This article belongs to the Special Issue Innovative Mobility Solutions for Sustainable Transportation)
Recently, the trend of public transportation has evolved from traditional vehicles to intelligent transportation systems. Among many innovative systems, the development of group rapid transit (GRT) has become increasingly important. This study aims to explore the key acceptance factors for users to adopt GRT through three dimensions: technology, sharing, and experiential marketing (TSE). First, this study identifies variables under each construct of the TSE model through a literature review and interviews with experts, so as to understand what factors of the model impact users’ usage intention and continuous usage intention. Subsequently, through a questionnaire survey, the theoretical model is verified. The participants of the survey were users of GRT, and a total of 306 valid questionnaires were collected. Through structural equation modeling (SEM) analysis, the results indicate that technology does not significantly impact usage intention, as users may not fully understand GRT’s future developments; technology only affects continuous usage intention. Sharing also only influences continuous usage intention. These results show that the adoption of GRT may be gradual and long-term rather than short-term. Finally, experiential marketing has a significant impact on both usage intention and continuous usage intention. This implies that users’ experiences are vital in promoting innovative services, hence service providers should seek to not only improve the service but also enhance users’ trust in and support for the service. View Full-Text
Keywords: group rapid transit; technology acceptance; sharing economy; experiential marketing; usage behavior group rapid transit; technology acceptance; sharing economy; experiential marketing; usage behavior
Show Figures

Figure 1

MDPI and ACS Style

Hung, W.-H.; Hsu, Y.-T. Service Quality and Service Gap of Autonomous Driving Group Rapid Transit System. Sustainability 2020, 12, 9412. https://doi.org/10.3390/su12229412

AMA Style

Hung W-H, Hsu Y-T. Service Quality and Service Gap of Autonomous Driving Group Rapid Transit System. Sustainability. 2020; 12(22):9412. https://doi.org/10.3390/su12229412

Chicago/Turabian Style

Hung, Wei-Hsi, and Yao-Tang Hsu. 2020. "Service Quality and Service Gap of Autonomous Driving Group Rapid Transit System" Sustainability 12, no. 22: 9412. https://doi.org/10.3390/su12229412

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop