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Article

Fuzzy Modelling of Tourist Motivation: An Age-Related Model for Sustainable, Multi-Attraction, Urban Destinations

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Department of Geography, Faculty of Sciences, Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia
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Department of Marketing, Events and Tourism, Business School, Old Royal Naval College, University of Greenwich, London SE10 9LS, UK
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Faculty of Management, Bournemouth University, Talbot Campus, Dorset House D119, Fern Barrow, Poole, Bournemouth BH12 5BB, UK
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Department of Mathematics and Informatics, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia
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Author to whom correspondence should be addressed.
Sustainability 2020, 12(20), 8698; https://doi.org/10.3390/su12208698
Received: 7 September 2020 / Revised: 9 October 2020 / Accepted: 14 October 2020 / Published: 20 October 2020
(This article belongs to the Section Tourism, Culture, and Heritage)
Tourist motivation, as a core of travel behavior, significantly influences consumer intentions and has attracted academic attention for decades. A plethora of studies analyse sets of internal and external motivators, while methodologies that exclusively focus on a single factor, such as age, that can sometimes have a determining influence in multi-attraction destinations, are less prevalent. This study introduces a fuzzy logic approach to develop a new model for analysing the internal motivations of different-aged consumers in multi-attraction urban destinations. Fuzzy models, as a mathematical means of representing vagueness and imprecise information, have the capability of recognizing, representing, manipulating, interpreting, and utilizing data and information, which typically for urban tourist motivations, are vague and lack certainty. This research tests the model in a real-life setting, using the example of Novi Sad, a mid-sized European city, which is typical of many similar cities who are attempting to develop sustainable tourism by attracting older tourists. The new model shows how tourist motivations for multi-attraction destinations are affected by age, through a specially developed m-file for MATLAB, so that it can be applied and tested in other tourism contexts. Theoretical and practical implications for sustainable destination management and marketing are described. View Full-Text
Keywords: tourist motivation; age; fuzzy modelling; urban destination; sustainable urban tourism; overtourism tourist motivation; age; fuzzy modelling; urban destination; sustainable urban tourism; overtourism
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MDPI and ACS Style

Vujičić, M.D.; Kennell, J.; Morrison, A.; Filimonau, V.; Štajner Papuga, I.; Stankov, U.; Vasiljević, D.A. Fuzzy Modelling of Tourist Motivation: An Age-Related Model for Sustainable, Multi-Attraction, Urban Destinations. Sustainability 2020, 12, 8698. https://doi.org/10.3390/su12208698

AMA Style

Vujičić MD, Kennell J, Morrison A, Filimonau V, Štajner Papuga I, Stankov U, Vasiljević DA. Fuzzy Modelling of Tourist Motivation: An Age-Related Model for Sustainable, Multi-Attraction, Urban Destinations. Sustainability. 2020; 12(20):8698. https://doi.org/10.3390/su12208698

Chicago/Turabian Style

Vujičić, Miroslav D., James Kennell, Alastair Morrison, Viachaslau Filimonau, Ivana Štajner Papuga, Uglješa Stankov, and Djordjije A. Vasiljević. 2020. "Fuzzy Modelling of Tourist Motivation: An Age-Related Model for Sustainable, Multi-Attraction, Urban Destinations" Sustainability 12, no. 20: 8698. https://doi.org/10.3390/su12208698

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