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Article

Modelling Municipal Social Responsibility: A Pilot Study in the Region of Extremadura (Spain)

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Business Mangement and Sociology Department, Faculty of Economics and Business Sciences, University of Extremadura, Av. Elvas s/n, 06006 Badajoz, Spain
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Financial Economics Department, Faculty of Economics and Business Sciences, University of Extremadura, Ave. Elvas s/n, 06006 Badajoz, Spain
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Academic Unit of Plasencia, University of Extremadura, Avda. Virgen del Puerto, 10600 Plasencia, Spain
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(17), 6887; https://doi.org/10.3390/su12176887
Received: 1 July 2020 / Revised: 31 July 2020 / Accepted: 18 August 2020 / Published: 25 August 2020
(This article belongs to the Special Issue Urban Economics, City Development and Future Social Challenges)
Social Responsibility in the Public Administration is an emerging phenomenon responding to the challenges and opportunities for public institutions faced by the rapidly evolving world. The general and ambitious global goal of sustainability is at risk because inequality is increasing among countries, but also within countries at the regional and local levels. Facing this problem, the aim of this paper is to approach how the social responsibility of local governments is impacting citizens’ participation as a way of managing the required transformation to sustainable development. In order to contribute to seed light in the field, a pilot study was carried out, employing partial least squares as an exploratory method, with an ad hoc structural equation model, and with a sample of 256 inhabitants in three municipalities in Extremadura (Spain). The findings are promising for place marketing, local public management and democracy reinforcement because it is empirically demonstrated that the municipality’s orientation towards responsibility impacts citizen´s connection, attraction, and identification with the municipality, increasing citizen participation. View Full-Text
Keywords: municipal social responsibility; place marketing; public administration; public management; social responsibility; sustainability; sustainable development municipal social responsibility; place marketing; public administration; public management; social responsibility; sustainability; sustainable development
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MDPI and ACS Style

Sánchez-Hernández, M.I.; Aguilar-Yuste, M.; Maldonado-Briegas, J.J.; Seco-González, J.; Barriuso-Iglesias, C.; Galán-Ladero, M.M. Modelling Municipal Social Responsibility: A Pilot Study in the Region of Extremadura (Spain). Sustainability 2020, 12, 6887. https://doi.org/10.3390/su12176887

AMA Style

Sánchez-Hernández MI, Aguilar-Yuste M, Maldonado-Briegas JJ, Seco-González J, Barriuso-Iglesias C, Galán-Ladero MM. Modelling Municipal Social Responsibility: A Pilot Study in the Region of Extremadura (Spain). Sustainability. 2020; 12(17):6887. https://doi.org/10.3390/su12176887

Chicago/Turabian Style

Sánchez-Hernández, Maria I., Manuel Aguilar-Yuste, Juan J. Maldonado-Briegas, Jesús Seco-González, Cristina Barriuso-Iglesias, and Maria M. Galán-Ladero 2020. "Modelling Municipal Social Responsibility: A Pilot Study in the Region of Extremadura (Spain)" Sustainability 12, no. 17: 6887. https://doi.org/10.3390/su12176887

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