The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention
1
Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Aveida Wai Long, Taipa, Macau, China
2
Department of Tourism Management, College of Social Sciences, Gangneung-Wonju National Univesity, Jukheon-gil 7, Gangneung-si, Gangwon-do 25457, Korea
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(16), 6592; https://doi.org/10.3390/su12166592
Received: 18 July 2020 / Revised: 5 August 2020 / Accepted: 12 August 2020 / Published: 14 August 2020
(This article belongs to the Special Issue Tourism, Smart Specialization and Sustainable Development)
The rapid advancement of smart tourism technology brings new opportunities for tourism development. More travel destinations are relying on smart technology to attract more tourists to visit and enrich their travel experience. The main purpose of this study was to explore whether tourists are satisfied with their smart tourism technology experience (i.e., informativeness, accessibility, interactivity, personalization, and security). This study also investigated the impact of smart tourism technology experience on tourists’ happiness and revisit intention. This study used a structural equation method to find the relationship among smart tourism technology attributes, travel satisfaction, happiness, and revisit intention. Surveys of a total of 527 participants who traveled to Macau from Mainland China were used for the analysis. The results showed that accessibility is the most important factor affecting the smart tourism technology experience and personalization the least. Smart tourism technology experience is shown to be significantly associated with travel experience satisfaction, and travel experience satisfaction has a positive effect on both tourists’ happiness and revisit intention. Finally, tourist happiness is also shown to be positively associated with revisit intention. This study provides theoretical and practical significance for the development of smart tourism in the future.
View Full-Text
▼
Show Figures
Figure 1
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
MDPI and ACS Style
Pai, C.-K.; Liu, Y.; Kang, S.; Dai, A. The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention. Sustainability 2020, 12, 6592. https://doi.org/10.3390/su12166592
AMA Style
Pai C-K, Liu Y, Kang S, Dai A. The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention. Sustainability. 2020; 12(16):6592. https://doi.org/10.3390/su12166592
Chicago/Turabian StylePai, Chen-Kuo, Yumeng Liu, Sangguk Kang, and Anna Dai. 2020. "The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention" Sustainability 12, no. 16: 6592. https://doi.org/10.3390/su12166592
Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.
