The bike can contribute to the development of sustainable mobility. This requires interventions to promote bike use, such as increasing the cyclist safety, construction of bikeways, and provision of ancillary services and bike sharing activities. In the literature many studies focus on bike use and agree with the application of such interventions. However, these studies are often related to specific urban areas that are very different; the transferability of results and models has not been adequately analyzed. This work investigates the attitudes towards cycling in Rende, a small town in Southern Italy. The aim is to determine in what conditions the users would be willing to use bicycles in relation to the trip purpose, the presence or absence of cycle paths, and the availability of bike sharing services. Different factors, such as age, gender, and occupation, are taken into account. The results show that the bike use could be incentivized by enlarging the existent bike network, adopting bike sharing systems, and promoting specific policies oriented to sustainable transport modes. Furthermore, two aspects emerged from the analysis: the importance of studying the propensity to use bikes by different groups of users and the importance of focusing interventions on market segments with greater willingness to bike.
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