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Open AccessArticle

Consumer Needs for Hand-Touch Product Designs Based on the Experience Economy

Graduate School of Design, National Yunlin University of Science and Technology, Douliu, Yunlin 64002, Taiwan
Author to whom correspondence should be addressed.
Sustainability 2019, 11(7), 2064;
Received: 21 February 2019 / Revised: 27 March 2019 / Accepted: 1 April 2019 / Published: 7 April 2019
Hand-touch products are products that emphasize tactile sensations. These products can generate sensory stimulation and create memorable experiences for consumers, thereby driving purchase decisions. The economic value of hand-touch products is undoubtedly associated with the experience economy. Consumers generally focus on how much experience value is created by the hand-touch product itself. This study adopted the experience economy perspective to investigate the development of hand-touch products. To gain further insight into consumers’ product needs and place the focus of product development on the most important aspects, this study primarily adopted a questionnaire survey and Kano’s two-dimensional model to classify quality factors. In addition, the relative majority method was used to classify quality factors into five major categories: Attractive quality, One-dimensional quality, Must-be quality, Indifferent quality, Reverse quality. The study results showed that: (1) Consumers valued the sense marketing of hand-touch products. (2) Timely use of other marketing approaches enables a product to effectively meet customers’ needs. (3) Use of Cross Analysis to Identify Top-Priority Factors. This study’s findings on the true needs of consumers for hand-touch products can enhance and improve product life cycle, thereby achieving the sustainable development of products. View Full-Text
Keywords: hand-touch design; experience economy; experiential marketing; Kano’s model hand-touch design; experience economy; experiential marketing; Kano’s model
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Tu, J.-C.; Yang, C.-H. Consumer Needs for Hand-Touch Product Designs Based on the Experience Economy. Sustainability 2019, 11, 2064.

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