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Open AccessArticle

Corporate Attitudes towards Big Data and Its Impact on Performance Management: A Qualitative Study

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Department of Management of Information Systems, Bucharest University of Economic Studies, 010374 București, Romania
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Department of Accounting and Auditing, Bucharest University of Economic Studies, 010374 București, Romania
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Author to whom correspondence should be addressed.
Sustainability 2019, 11(3), 684; https://doi.org/10.3390/su11030684
Received: 15 December 2018 / Revised: 21 January 2019 / Accepted: 23 January 2019 / Published: 28 January 2019
This paper investigates the organizational challenges raised by Big Data and its impact on the business environment with a focus on performance management. We investigate managers’ perceptions, understanding, and attitudes relating to Big Data and its analytics, in terms of opportunities, extent, limitations, challenges, and implications, with specific reference to performance management. The research methodology we adopt is grounded theory: we develop a reflection guide based on research questions covering the impact and challenges of a data-driven culture on business, and the impact on performance management and the decision-making process. The results obtained from senior executives from 21 Romanian companies leads to a conceptual model that distils the major areas arising from the responses and the interrelationships between them. These reveal several key areas of managerial relevance and suggest fruitful action. In particular, we find that the most critical areas requiring intervention lie in the area of awareness and understanding, goal setting, assessing benefits and limitations, learning to trust data, and commitment to an embedded data-driven culture. In addition to changes within organizations themselves, there are also implications for other stakeholders, such as education providers. View Full-Text
Keywords: Big Data; business analytics; performance management; data-driven decision making; data alignment Big Data; business analytics; performance management; data-driven decision making; data alignment
MDPI and ACS Style

Pugna, I.B.; Duțescu, A.; Stănilă, O.G. Corporate Attitudes towards Big Data and Its Impact on Performance Management: A Qualitative Study. Sustainability 2019, 11, 684. https://doi.org/10.3390/su11030684

AMA Style

Pugna IB, Duțescu A, Stănilă OG. Corporate Attitudes towards Big Data and Its Impact on Performance Management: A Qualitative Study. Sustainability. 2019; 11(3):684. https://doi.org/10.3390/su11030684

Chicago/Turabian Style

Pugna, Irina B.; Duțescu, Adriana; Stănilă, Oana G. 2019. "Corporate Attitudes towards Big Data and Its Impact on Performance Management: A Qualitative Study" Sustainability 11, no. 3: 684. https://doi.org/10.3390/su11030684

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