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How Is Motivation Generated in Collaborative Consumption: Mediation Effect in Extrinsic and Intrinsic Motivation

School of Economics and Management, Xidian University, Xi’an 710071, China
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Sustainability 2019, 11(3), 640; https://doi.org/10.3390/su11030640
Received: 20 December 2018 / Revised: 20 January 2019 / Accepted: 23 January 2019 / Published: 26 January 2019
Collaborative consumption, often associated with the sharing economy, is an emerging consumption pattern that emphasizes sharing the right to use the same units of goods or services rather than owning them. This study proposed a more comprehensive definition of collaborative consumption and five distinctive characteristics of collaborative consumption, and based on that, it explored the internal mechanism of motivation about participation in collaborative consumption of users by applying self-determination theory. The empirical research was conducted using bicycle sharing users’ survey data to test the research model. Data were analyzed by structural equation model approach using partial least squares path modeling and multi-level regression model approach. The results reveal that, for extrinsic motivations, perceived economic benefit and convenience had significant positive effect on perceived usefulness, and perceived usefulness as a mediator significantly affected the user’s intention to participate. For intrinsic motivations, sustainability, sense of belonging and trust had significant positive effect on enjoyment, and enjoyment as a mediator significantly affected the intention to participate. The findings suggest the important role of perceived usefulness and enjoyment in self-determination theory. This paper offers recommendations for stakeholders based on model results to promote sustainable development of collaborative consumption. View Full-Text
Keywords: collaborative consumption; sharing economy; self-determination theory; mediation effect; motivation collaborative consumption; sharing economy; self-determination theory; mediation effect; motivation
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MDPI and ACS Style

Li, H.; Wen, H. How Is Motivation Generated in Collaborative Consumption: Mediation Effect in Extrinsic and Intrinsic Motivation. Sustainability 2019, 11, 640. https://doi.org/10.3390/su11030640

AMA Style

Li H, Wen H. How Is Motivation Generated in Collaborative Consumption: Mediation Effect in Extrinsic and Intrinsic Motivation. Sustainability. 2019; 11(3):640. https://doi.org/10.3390/su11030640

Chicago/Turabian Style

Li, Haoxiao, and Haoyu Wen. 2019. "How Is Motivation Generated in Collaborative Consumption: Mediation Effect in Extrinsic and Intrinsic Motivation" Sustainability 11, no. 3: 640. https://doi.org/10.3390/su11030640

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