This study uncovered the influence of an airport’s green physical environment on visitors’ psychological responses, affective responses, and loyalty behaviors as well as to build a sturdy theorization that related to the psychological resilience, attitude, satisfaction, brand-self connection, and loyalty for the airport. Based on a quantitative approach, our findings provided insight that a green physical environment affected the psychological resilience considerably. Moreover, such association increased a visitor’s positive attitude, satisfaction, and brand-self connection with the creation of loyalty intentions. The prominent role of attitude in building loyalty intentions was unearthed. Our finding from a metric invariance test further showed that gender moderated the magnitude of the effect of satisfaction and brand-self connection on loyalty intentions. The study variables’ role of mediating effect was also recognizable. Overall, the present study demonstrated the criticality of a green built environment and its role in explicating visitor responses/behaviors in the airport context in a successful manner.
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