Rural Tourism in Georgia in Transition: Challenges for Regional Sustainability
1.1. Purpose of the Study
1.2. Key Facts about Georgia
1.3. Tourism in the Post-Soviet Era in the Context of Transition
2. Rural Tourism in Europe
2.1. Concepts and Definitions
2.2. The Role of Rural Tourism in Sustainable Regional Development
2.3. Institutional Development of Rural Tourism: Networks and Associations in Europe
3. Study Design
3.1. Study Context
3.2. Research Objectives
- Identify the current status of Rural Tourism in Georgia: key terms, definitions, and institutional development;
- Explore the perception of the role of Rural Tourism by different stakeholders in the context of sustainable development;
- Discuss the revealed problems and constraints; and
- Develop recommendations and relevant actions to ensure a sustainable future for Rural Tourism in Georgia.
3.3. Research Methods
4.1. Rural Tourism in Georgia
4.1.1. Evolution and Development of Understanding
4.1.2. National Policy Framework for Rural Tourism
4.1.3. International Projects on Rural and Agritourism
4.2. Actors’ Views on Rural Tourism and Regional Development
4.3. Rural Tourism Entrepreneurs and Tourism Products
5. Discussion: Problems and Constraints
5.1. Missing Central Support Structure for Rural Tourism
5.2. Limited Common Understanding of Rural Tourism
5.3. Lack of Innovative Rural Tourism Products
5.4. Lack of Awareness and Capacity on Local and National Levels
5.5. Low Visibility of Georgian Rural Tourism at the National and International Level
6. Possible Limitations of the Study
7. Proposals for Institutionalization and Further Management Actions
Conflicts of Interest
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|Name of Organizations||Type|
|Field of Intervention||Proposed Actions|
|Management and governance||to promote communication and cooperation (at both the national and regional level) between rural-tourism-related national associations, the National Tourism Administration, related NGOs, and other institutions through (proposed) institutions/agencies; take into account the interests of stakeholders in decision-making processes; initiate joint projects|
|to develop a policy and initiate the creation of legal regulations for rural tourism in line with the new policy directions (E.U.–Georgia Association Agreement)|
|to organize and develop a network of destination management organizations in the country as appropriate|
|to internationalize destination management organization activities by initiating exchange and joint projects with European partners, such as twinning projects with other regions in Europe (e.g., South Tyrol in Italy or Tyrol in Austria), for developing marketing plans for destinations|
|Capacity building and raising awareness||to organize systematic training and provide useful and updated materials for communicating innovations in tourism and hospitality, business planning and administration, destination management, and marketing|
|to organize forums, conferences, and other events on rural tourism at destinations with the participation of various stakeholders, including practitioners and researchers|
|Product development and diversification||to facilitate the development of innovative, community-based tourism products and multiple experiences|
|Marketing, branding||to promote Rural Tourism through international and national fairs and e-marketing to raise awareness about regional identity and facilitate cooperation between small and medium enterprises (SMEs) through the establishment of common quality criteria and destination brands|
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Khartishvili, L.; Muhar, A.; Dax, T.; Khelashvili, I. Rural Tourism in Georgia in Transition: Challenges for Regional Sustainability. Sustainability 2019, 11, 410. https://doi.org/10.3390/su11020410
Khartishvili L, Muhar A, Dax T, Khelashvili I. Rural Tourism in Georgia in Transition: Challenges for Regional Sustainability. Sustainability. 2019; 11(2):410. https://doi.org/10.3390/su11020410Chicago/Turabian Style
Khartishvili, Lela, Andreas Muhar, Thomas Dax, and Ioseb Khelashvili. 2019. "Rural Tourism in Georgia in Transition: Challenges for Regional Sustainability" Sustainability 11, no. 2: 410. https://doi.org/10.3390/su11020410