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Journal: Sustainability, 2019
Volume: 11
Number: 5167
Article:
Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis
Authors:
by
Zobi Khan, Yongzhong Yang, Mohsin Shafi and Ruo Yang
Link:
https://www.mdpi.com/2071-1050/11/19/5167
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