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Journal: Sustainability, 2019
Volume: 11
Number: 5167

Article: Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis
Authors: by Zobi Khan, Yongzhong Yang, Mohsin Shafi and Ruo Yang
Link: https://www.mdpi.com/2071-1050/11/19/5167

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