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Big Data and Their Social Impact: Preliminary Study

1
School of Business & Economics, Deree College, The American College of Greece, 153-42 Athens, Greece
2
Effat College of Engineering, Effat University, Jeddah P.O. Box 34689, Saudi Arabia
3
Effat College of Business, Effat University, Jeddah P.O. Box 34689, Saudi Arabia
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(18), 5067; https://doi.org/10.3390/su11185067
Received: 26 July 2019 / Revised: 10 September 2019 / Accepted: 10 September 2019 / Published: 17 September 2019
(This article belongs to the Special Issue Big Data Research for Social Sciences and Social Impact)
Big data is the buzz-word of today, and yet their specific impact on individuals and societies remains assumed rather than fully understood. Clearly, big data and their use have already given rise to a number of questions, including those of how data can be collected and used in ethical and socially sensitive ways. Building on these points, the objective of this study was to explore how precisely big data and big data based services influence individuals and societies. This paper elaborates on individuals’ perceptions of data, especially on how they perceive the actual sharing of their data. In this way, this paper defines a value space for the social impact of big data relevant to three factors, namely the intention to share personal data, individual’s concerns, and social impact of big data.The main contribution of this study consists of the insights into the still nascent area of research that unfolds at the cross-section of social science and computer science. We expect that in the next years this area of research will gain prominence. View Full-Text
Keywords: social impact; big data research; information systems; analytics; decision making; social sciences social impact; big data research; information systems; analytics; decision making; social sciences
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Lytras, M.D.; Visvizi, A. Big Data and Their Social Impact: Preliminary Study. Sustainability 2019, 11, 5067.

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