1. Introduction
Nowadays, sustainable development has been an essential part of government governance and enterprise development, and also been an academic focus. Specific to enterprise development, the concept is called corporate social responsibility (CSR), and the investing based CSR is called socially responsible investing (SRI) which has experienced strong growth in the past decade. According to Eurosif 2012 and Eurosif 2018 [
1], the SRI in Europe grew from 2.63 trillion Euros in 2011 to 20 trillion Euros in 2017; and according to US SIF [
2], the SRI in US increased from 3.3 trillion USD in 2011 to 12 trillion USD in October 2018. These data reveal that CSR is playing an important role in measuring firm value in the developed countries.
Though CSR practice and SRI in developing countries still fall behind that in developed countries, the situation is improving [
3]. For example, the Securities and Exchange Board of India has mandated that the top 500 Indian firms should reveal their ESG activities in 2015; according to GSIR 2016 [
3], the exchanges in developing countries like Brazil, South Africa, and Mexico have launched the Sustainability Index.
When China, the biggest developing country in the world, is considered, the CSR and SRI in China have developed rapidly in recent years since the government and the listed companies pay more attention to sustainable development. For regulatory policy, the Shanghai Stock Exchange and Shenzhen Stock Exchange firstly encouraged the CSR disclosure of listed companies as early as in 2000 and 2006, respectively. In 2018, the China Securities Regulatory Commission (CSRC), the Chinese regulator, established the basic framework of CSR disclosure by the rule of Corporate Governance Guidelines for Listed Companies. Additionally, there are some other rules proposed by the two exchanges and the CSRC. Until the end of 2018, there were 851 listed companies (about a quarter of the total listed companies in China) which disclosed their CSR report voluntarily. For SRI, the number of SRI index increases to 30 in 2017, while the number is only 1 in 2005. From the establishment of the first SRI fund in 2008, the number has increased to 62 until the end of 2017. In addition, according to GSIR 2016, the size of SRI asset has grown 157% annually since 2014, from $450.9 million to $2.9 billion. With the acceleration of the internationalization of the Chinese capital market, such as the inclusion of China A-shares into the MSCI and FTSE global indexes, the CSR practices and SRI in China will be further promoted.
For academic research, most of the research on the impact of CSR to firm value has focused on developed countries [
4,
5,
6,
7], while the research in developing countries such as China is even more scarce [
8,
9]. With the rapid expansion of CSR practice and the availability of the reliable data about CSR for China provided by Bloomberg, Thomson Reuters, and some other firms, the research of CSR on Chinese limited firms is possible. Therefore, several natural questions arise. First, how does the CSR of listed companies in China affect their value? Then, is there any difference for the effect of CSR on firm value between SOEs (state owned enterprises) and non-SOEs? Additionally, what would the difference for the effect between sensitive industries and non-sensitive industries be? Finally, whether the above impact changes over time with the rapid development of CSR practice, especially after the year 2015 when the economic environment, capital market, and regulatory policy in China changed significantly.
To address these questions, we explore the relationship between CSR of companies listed in China and their firm value based on the ESG score provided by Bloomberg [
10,
11,
12,
13] from 2010 to 2017. The empirical results for whole samples indicate that the CSR negatively affects firm value overall. This is consistent with the reality that “the government sits at the top of the CSR pyramid in China” [
14,
15,
16] and the increasing expenditure of CSR practices negatively affect firm value. Besides, there is no significant difference for the effect of CSR on firm value between SOEs and non-SOEs or sensitive industries and non-sensitive industries. To examine whether the above relationship changes over time, we take the year 2015 as the dividing point and divide the sample period into two sub-periods. During the period 2010–2014, the empirical results are undifferentiated from those obtained by the whole sample. However, the empirical results change significantly for the period of 2015–2017. Firstly, the negative and significant relationship between CSR and firm value becomes non-significant in the second sub-period. Secondly, compared to the negative relationship between CSR of non-SOEs and firm value, the CSR of SOEs alleviates the negative effect. In addition, the relationship between CSR of SOEs and firm value is positive. Similarly, compared to the negative relationship between CSR of non-sensitive industries and firm value, the CSR for sensitive industries alleviates the negative effect. Additionally, CSR increases firm value for sensitive industries. The changes reveal that the effect of CSR in enhancing the firm value is emerging in China with the growing attention on sustainable development of regulators firms and investors after 2015.
This paper contributes to the research about the impact of CSR on firm value in several ways. First, we explore the impact of CSR of Chinese listed companies on firm value by different perspectives with the latest data, such as firm ownership (SOEs or non-SOEs), firm industry (sensitive industry or non-sensitive industry), and different time periods. Thus our study enriches the literature of CSR for the developing countries [
17,
18]. Second, we show that the impact of CSR on firm value in China significantly changes over time. To the best of our knowledge, we are the first to report such a finding. This enriches the research of dynamic effect of CSR on firm value [
5,
19,
20,
21]. Finally, our findings have important implications not only for investors who can improve their investing decision, but also for the regulators and the listed companies.
The remainder of this paper is organized as follows. In
Section 2, we present a review of related literature and develop our hypotheses. In
Section 3, we explain data and variable information.
Section 4 shows the empirical results.
Section 5 concludes our study.
2. Literature Review and Hypotheses
The research about the impact of CSR on firm value firstly focuses on the listed companies in developed countries where CSR practices first develop. However, there are still no consistent conclusions on this research [
22,
23]. Most of the early research examined the impact from the perspective of expenditure of CSR. As Friedman [
24] notes, “the only social responsibility of corporations is to make money.” However, in fact, most of the CSR activities need financial support, and the activities cannot increase the firm value in a short time. Once the cost of the CSR exceeds the legally binding minimum standards, CSR will negatively affect the firm value. In addition, some research finds that CSR practice can lead to over-investment which satisfies the private benefit of the managers and large blockholders [
25,
26,
27,
28]. Such evidence suggests that CSR puts the company at an uneconomic level. Therefore, CSR practice reduces the firm value.
However, with the increasing attention on CSR practices in recent years, research from a more comprehensive perspective comes to the conclusion that CSR practice increases the firm value. The value enhancing effect is realized by the following two ways. First, for the internal development of the enterprise, CSR activities could motivate workers to perform better and reduce the workers’ wage requirements on average [
29], improving the production and operation efficiency [
30]. What is more, CSR activities could also reduce the corporate risk, create new growth drivers, and form the competitive advantage for the companies [
31,
32]. Second, for the external relationship, firms could build good relationships with customers, shareholders, regulators, and governments. Research shows that firms with superior performance on CSR have better access to finance [
33], and can have a lower cost of capital [
13,
34]. Besides, the CSR practice can enhance the firm’s reputation [
35], increase customer loyalty [
36], and improve the relationship between the firms and the regulators [
37]. Therefore, CSR activities increase the firm value.
As McWilliams et al. [
38] note that the CSR in different countries will show different characteristics as a result of the different development stage and legal requirements, and then affect the firm value and financial performance differently. For example, Breuer et al. [
39] find that for firms investing in CSR, the cost of equity falls (rises) in countries where investor protection is strong (poor). Auer and Schuhmacher [
40] find that performance of the portfolios with high or low ESG has no significant difference with that of the benchmarks in the Asia-Pacific region and in the United States. However, in Europe, investors would pay a price for SRI portfolios in certain industries and depending on the used ESG criterion.
For the developing countries, though CSR activities develop later than that in developed countries, they are expected to be in greater demand [
41,
42]. Firstly, it should be noted that CSR activities in developing countries have distinctive characteristics. For example, they are most commonly associated with charity. The firms provide much more social services to the public and broaden their social influence by CSR activities [
43]. Consequently, regarding the research on the relationship between CSR and firm value, there are also some different findings compared to developed countries. Manrique et al. [
17] find that the environmental practices significantly and positively affect the firm financial performance both in developed and developing countries. However, the effect is stronger for firms in developing countries. Miralles-Quirós et al. [
18] report that the three ESG pillars have different effects on stock price, and for the sensitive industries the market positively and significantly values the social and governance practices.
As mentioned above, CSR practices in China develop rapidly. Since the social arrangement is different, the firms in China and Western countries consider enterprise development differently. For firms in Western countries, they focus on customers and stakeholders and their CSR activities are more motivated by firm development. However, for firms in China, the situation is different [
44]. As the Chinese government plays the critical role in resource allocation and CSR practice in developing countries has the characteristics of charity and serving the society, CSR practice in China is largely motivated by, and oriented to, governments [
14,
15,
16]. Such practice is motivated by non-profit purpose, and not motivated by corporate development [
45,
46]. Besides, they consume much more expenditure which will negatively affect firm value. Based on these arguments, we formulate the first hypothesis:
Hypothesis 1. The CSR practices of listed Chinese companies reduce their firm value.
Except the above overall relationship between CSR and firm value, researchers also pay more attention towards novel findings caused by the unique characteristics of developing countries, such as the institutional features, market characteristics, and the environment characteristics. For example, Chauhan and Kumar [
8] find that, compared to business group firms in India, ESG disclosure is more valuable to standalone firms. Miralles-Quirós et al. [
18] report that, for Brazil, the country with the largest rainforest and richest biodiversity in the world, the market positively and significantly values the environmental practice of environmentally non-sensitive industries. However, the market just positively and significantly values the social and governance practices of environmentally sensitive industries.
In China, due to the pervasiveness of political embeddedness in listed firms, the stock market is different with that in Western countries [
47,
48]. Although with the reform many firms have transformed to publicly traded companies, there are still many firms that are controlled by the government [
49,
50]. Research shows that ownership structure has a significant effect on firms’ performance and firm value [
50,
51,
52]. For example, Ng et al. [
53] found that Chinese firms with mixed control perform poorer than state or private controlled firms.
Research on the relationship between the CSR of Chinese SOEs and their value has also been carried out [
54,
55]. Wang et al. [
54] found that the Chinese politically embedded firms show better CSR performance than non-politically embedded firms. However, the CSR performance of politically embedded firms is more negatively related to financial performance than that of firms without political embeddedness. Du et al. [
55] show that CSR and corporate political activities have a positive joint effect on firms’ financial performance. Additionally, when the government involvement is high, the positive effect is stronger.
As shown by the above studies, although the relationship between CSR of SOEs and their value has been examined, there is still no unanimous conclusion. In fact, because of the realistic characteristics of CSR in China (CSR of listed Chinese companies is largely motivated by governments), CSR activities for non-SOEs lead to more expenditure. In addition, compared to SOEs, they are still at a disadvantage in national resource allocation even though they engage in CSR practices. Therefore, CSR practices reduce their value. For SOEs, because of the government ownership it is easy to obtain resources, such as the financing, subsidies, and so on. Therefore, they would reciprocate government support to alleviate the administrative burden of social issues by CSR activities. The result of these invisible policy interventions is not only the increasing expenditure, but also the lower efficiency and the non-optimal reallocation of resources, which will reduce firm value [
54]. However, it is worth noting that SOEs strengthen the business-government relationship by CSR practices. In addition, they can get much more resources and support from government to develop the main business, which will increase their value. Thus, the combination of the above positive and negative impact may lead to an ambiguous effect. Based on the above discussion, we propose the following hypothesis:
Hypothesis 2. There are no significant performance differences for the impact of CSR on firm value between SOEs and non-SOEs.
Another emphasis for research in developing countries is the relationship between CSR for firms belonging to sensitive industries and their value. This is not only because whether the firms of sensitive industries could be socially responsible is still an open question [
56,
57], but because the reality that the quantity of economy development is more important than economy quality in developing countries complicates the question further. Sensitive industries with social taboos, moral debates, and great impact on social environment, include sinful industries, such as tobacco, alcohol, gambling, weapons, nuclear, oil, and adult entertainment [
58,
59]. They receive much more attention and face more strict regulation because of their industry characteristics. Therefore, the research on the impact of CSR on firm value is sophisticated. Furthermore, most firms in developing countries, especially for the countries in the early stage of economy development, focus on speed rather than quality, namely lacking in the idea of sustainable development. Additionally, the regulation is not in place because of the imperfect regulation policy. The above makes the relationship between CSR and firm value for sensitive industries in developing countries more complicated.
Generally, firms of sensitive industries face stricter requirements from customers, communities, and government, which include non-toxic packaging, production with low pollution, better working places, and so on. If the requirements are satisfied, firms will meet the shareholders’ expectations and receive their recognition, which will improve firms’ financial performance. In contrast, for firms of non-sensitive industries, shareholders’ requirements are not as strict as that for sensitive industries. In addition, CSR activities are not necessarily recognized by shareholders, especially with the increasing expenditure of CSR activities in recent years. The involvement in CSR practices distracts firm resources, leads to lower market competitiveness, and undermines financial performance [
28]. Therefore, the CSR for non-sensitive industries results in reduction of firm value.
Based on the reality that Chinese government value quantitatively leapt more than qualitative improvement a few years earlier, and the regulation is not in place for sensitive industries, we suppose that the firms with higher CSR performance may bear a lot of costs, which will have a negative effect on firm value. However, with the great changes in recent years, especially after 2015, the government pays more attention to quality and efficiency of economy development, stricter regulation comes into operation, and the value of firms with higher CSR performance appears. Therefore, we expect the following for the whole samples:
Hypothesis 3. There are no significant performance differences for the impact of CSR on firm value between sensitive industries and non-sensitive industries.
As Bassen et al. [
19] note, CSR is a dynamic concept, and it depends on the theoretical paradigms, economic character, business-level, and the specific time periods. The research shows that the financial performance caused by CSR significantly changes over time as a result of the change of investors’ expectation or the learning of investors [
5,
20,
21]. Bebchuk et al. [
20] report that the positive abnormal returns for SRI portfolios subsequently disappear due to the learning of investors on the basis of Investor Responsibility Research Center data during 1990–1999. Borgers et al. [
21] found that the US SRI portfolios have a better performance during 1992–2004. However, the abnormal return diminishes considerably from 2005 to 2009 due to extensive attention for stakeholder issues. Mollet and Ziegler [
5] found that the significant abnormal return for portfolios of MSCI non-sustainability leaders in Europe during 1998–2003 becomes less significant over the period of 2003–2009.
As mentioned above, the dynamic relationship between CSR and firm value has been conducted in developed countries. However, the literature about the dynamic relationship in developing countries is scarce. Additionally, to our knowledge, until now there was no literature about the dynamic relationship for China which is one of the fastest growing countries in CSR practices worldwide.
Next, we will divide the sample period into two sub-periods to explore the dynamic relationship between CSR practices and firm value in China. We will take 2015 as the division point. The reason for taking 2015 as the division point is that great changes took place in China around 2015 both in the economic environment, the awareness of the environment and CSR for government and firms, and the capital market. For economy, in December 2014 the Chinese Central Economic Working Conference firstly proposed that the Chinese economy has entered a new normal state which means that the growth rate of the Chinese economy is shifting from high-speed to medium-to-high-speed, and the economic development model will pay more attention to quality and efficiency, and in October 2015 green development was identified as one of the five keywords (innovation, coordination, green, open, and sharing) of Chinese economic development in the next five years in the Fifth Plenary Session of the 18th CPC Central Committee. Besides, it is explicitly presented that the issue of emission structure in the supply side structural reform proposed in October 2015 which aims to alleviate the conflicts caused by the imbalance between supply and demand in the markets, and improve the quality and quantity of economic growth is one of the six structural problems that constrain China’s economic development.
For policy, in 2015, the development conviction that clear waters and green mountains are as valuable as mountains of gold and silver was established, and also many laws with stricter regulations on the environment and CSR were promulgated. Specifically, in September 2015, the Integrated Reform Plan for Promoting Ecological Progress proposed by the Chinese government was formulated for putting systematic and complete systems for improving the ecosystem in place more quickly. Subsequently, several plans were issued, such as the Air Pollution Prevention and Control Action Plan, Water Pollution Prevention and Control Action Plan, Soil Pollution Prevention and Control Action Plan, and so on. For CSR, the guidelines for standard operation of listed companies on main board market, small and medium enterprise board, and growth enterprise market were proposed by Shenzhen Stock Exchange. The guidelines encourage the listed firms to actively take social responsibility into account and establish the system of environmental protection.
For capital market, since the stock connect which allows international and Mainland Chinese investors to trade securities in each other’s markets through the trading and clearing facilities of their home exchange first launched in November 2014, the size of asset traded by the foreign investors which pay more attention on value investing increased significantly. In addition, this promotes the SRI in the Chinese stock market. As a result of these great changes, CSR practices in China were paid more attention, which will lead to positive impact on financial performance after 2015, especially for SOEs and sensitive industries. Given the changes taken after 2015, we suppose that the relationship between CSR and firm value during 2010–2014 is similar with that obtained by the whole samples. Therefore, the following hypotheses are put forward:
Hypothesis 4a. During 2010–2014, the relationship between CSR and firm value is similar with that obtained by the whole samples.
Hypothesis 4b. During 2015–2017, the CSR practices of listed Chinese companies increase firm value.
Hypothesis 4c. During 2015–2017, compared to the weakening effect of non-SOEs’ CSR on firm value, the CSR of SOEs alleviates this effect.
Hypothesis 4d. During 2015–2017, compared to the weakening effect of non-sensitive industries’ CSR on firm value, the CSR of sensitive industries alleviates this effect.