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Journal: Sustainability, 2019
Volume: 11
Number: 3436
3436
Article: Effectiveness of Online Digital Media Advertising as A Strategic Tool for Building Brand Sustainability: Evidence from FMCGs and Services Sectors of Pakistan
Authors: by Rizwan Raheem Ahmed, Dalia Streimikiene, Gerhard Berchtold, Jolita Vveinhardt, Zahid Ali Channar and Riaz Hussain Soomro
Link: https://www.mdpi.com/2071-1050/11/12/3436

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