The growing attention paid to global environmental risks has gradually raised interest, both on the agendas of firms and governments towards the development of new business models such as Circular Economy. This study is focused on the luxury furniture industry and it is aimed at investigating how much furniture companies know about Circular Economy practices, what they specifically do for implementing them and what factors motivate, support or hinder their adoption. The role of product and process certifications in developing such sustainable practices is also analyzed, given their importance for implementing environmentally sustainable practices. The research method is based on a qualitative multiple case study carried out on four Italian companies operating in the luxury furniture industry. A worthy degree of awareness and knowledge of Circular Economy principles emerged from the analysis. Nevertheless, furniture companies analyzed are still little involved in Circular Economy practices, especially concerning reuse and recycle actions, which are particularly important within this perspective. Similarly, very little use of process and product certifications emerged from the study. Therefore, a potential gap seems to arise between the positive attitude towards Circular Economy practices and their actual implementation, which suggests useful implications for both institutions and managers involved in sustainable development processes.
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