Making Ours Mine: Increasing Consumer Acceptance of Access-Based PSS through Temporary Product Customisation
Abstract
:1. Introduction
2. Literature Background
2.1. Barriers to PSS Diffusion in the Consumer Market
2.2. Customised versus Prototypical AB-PSS
2.3. Customising through Personalisation of Products in AB-PSS
3. Method
3.1. Sample and Stimuli
3.2. Procedure
4. Results
4.1. Manipulation Check
4.2. Test of the Hypotheses
5. Discussion and Future Research
6. Conclusions
Author Contributions
Funding
Acknowledgments
Conflicts of Interest
References
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Tunn, V.S.C.; Fokker, R.; Luijkx, K.A.; De Jong, S.A.M.; Schoormans, J.P.L. Making Ours Mine: Increasing Consumer Acceptance of Access-Based PSS through Temporary Product Customisation. Sustainability 2019, 11, 274. https://doi.org/10.3390/su11010274
Tunn VSC, Fokker R, Luijkx KA, De Jong SAM, Schoormans JPL. Making Ours Mine: Increasing Consumer Acceptance of Access-Based PSS through Temporary Product Customisation. Sustainability. 2019; 11(1):274. https://doi.org/10.3390/su11010274
Chicago/Turabian StyleTunn, Vivian S. C., Richard Fokker, Koen A. Luijkx, Silke A. M. De Jong, and Jan P. L. Schoormans. 2019. "Making Ours Mine: Increasing Consumer Acceptance of Access-Based PSS through Temporary Product Customisation" Sustainability 11, no. 1: 274. https://doi.org/10.3390/su11010274