Next Article in Journal
Sources of Economic Growth: A Global Perspective
Next Article in Special Issue
Multi-Criteria Decision Making for Sustainability and Value Assessment in Early PSS Design
Previous Article in Journal
Dynamic Feedback Analysis of Influencing Factors of Existing Building Energy-Saving Renovation Market Based on System Dynamics in China
Previous Article in Special Issue
Enabling Factors and Strategies for the Transition Toward a Circular Economy (CE)
Article Menu
Issue 1 (January-1) cover image

Export Article

Open AccessArticle
Sustainability 2019, 11(1), 274; https://doi.org/10.3390/su11010274

Making Ours Mine: Increasing Consumer Acceptance of Access-Based PSS through Temporary Product Customisation

Delft University of Technology, Landbergstraat 15, 2628 CE Delft, The Netherlands
*
Author to whom correspondence should be addressed.
Received: 16 November 2018 / Revised: 19 December 2018 / Accepted: 2 January 2019 / Published: 8 January 2019
  |  
PDF [822 KB, uploaded 8 January 2019]
  |  

Abstract

Access-based product-service systems (AB-PSS) have the potential to lower environmental impacts. Currently, a lack of consumer acceptance and, consequently, low adoption levels of AB-PSS are challenges preventing the realisation of their sustainability potential. This study proposes temporary product customisation to lower barriers for the acceptance of AB-PSS. We investigated whether customisation through modifying the appearance of an easily changeable attribute of a typical product, and thereby changing the product personality, could improve consumer acceptance while limiting the impact on sustainability. To explore this, a 3 × 1 between-group design experiment was conducted with consumers who are familiar with offerings similar to the AB-PSS we tested. The results indicate that respondents have a strong preference, as is widely recognised, for typical products in an AB-PSS. Infusing meaning and intangible value into accessed products through customisation can simultaneously lead to wider acceptance in the market and individual consumers’ satisfaction. Our findings confirm that consumer acceptance increases if a product fulfils intangible needs along with functionality needs. The results can be used to think about new ways in which product design can enhance the diffusion of AB-PSS in the consumer market. View Full-Text
Keywords: circular economy; consumer acceptance; customisation; diffusion; intangible value; personalisation; product design; product-service system; typicality circular economy; consumer acceptance; customisation; diffusion; intangible value; personalisation; product design; product-service system; typicality
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
SciFeed

Share & Cite This Article

MDPI and ACS Style

Tunn, V.S.C.; Fokker, R.; Luijkx, K.A.; De Jong, S.A.M.; Schoormans, J.P.L. Making Ours Mine: Increasing Consumer Acceptance of Access-Based PSS through Temporary Product Customisation. Sustainability 2019, 11, 274.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top