Next Article in Journal
Paris Agreement, Precautionary Principle and Human Rights: Zero Emissions in Two Decades?
Next Article in Special Issue
Impacts of Gratifications on Consumers’ Emotions and Continuance Use Intention: An Empirical Study of Weibo in China
Previous Article in Journal
Exploring Technological Trends in Logistics: Topic Modeling-Based Patent Analysis
Previous Article in Special Issue
From Awe to Ecological Behavior: The Mediating Role of Connectedness to Nature
Open AccessArticle

Modeling the Social Factors That Determine Sustainable Consumption Behavior in the Community of Madrid

1
Business Development Marketing Area, Technological University of Querétaro, Pie de la Cuesta 2501, Unidad Nacional, 76148 Querétaro, Mexico
2
Department of Financial Economics, Accounting and Operation Management, University of Huelva, Plaza la Merced 11, 21071 Huelva, Spain
3
Business Department, University Rey Juan Carlos, Paseo de los Artilleros, 28032 Madrid, Spain
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(8), 2811; https://doi.org/10.3390/su10082811
Received: 11 July 2018 / Revised: 23 July 2018 / Accepted: 1 August 2018 / Published: 8 August 2018
(This article belongs to the Special Issue Conscious Consumption)
This paper defines the social factors that determine sustainable behavior and identifies the elements that promote such behavior. These factors are external from the individual and causal regarding sustainable behavior, an area that receives little attention in literature. It uses a theoretical model, based on existing research, which is tested through a questionnaire with 26 indicators adapted to the Spanish context. In an initial analysis, this model proposed, as determining social factors in the CCS, aspects such as government action, social pressure, influence of the social environment, demographic variables (age, gender, education level), education and information, and market conditions. Finally, it was concluded that 43.4% of the variance of the endogenous latent variable (SCC) can be explained only by three exogenous latent constructions: environmental influences (in particular the influence of family and friends, as well as that generated by cultural factors such as traditions), education and information (specifically related to information on sustainability and the effects of personal consumption on the environment), and market conditions (referring to the positive perception of sustainable products by consumers, including their willingness to pay higher prices than those of conventional products). The rest of the exogenous variables did not have a significant relationship with the endogenous variable. These results are very useful for government institutions, companies that operate in the sector and pro-environmental and pro-social groups, that knowing what motivates people to adopt this form of behavior can design relevant strategies to get positive answers about the environment, the economy and the society. View Full-Text
Keywords: sustainable consumer behavior; sustainability; ecology; social factors; PLS-SEM; structural equations sustainable consumer behavior; sustainability; ecology; social factors; PLS-SEM; structural equations
Show Figures

Figure 1

MDPI and ACS Style

Figueroa-García, E.C.; García-Machado, J.J.; Pérez-Bustamante Yábar, D.C. Modeling the Social Factors That Determine Sustainable Consumption Behavior in the Community of Madrid. Sustainability 2018, 10, 2811.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Search more from Scilit
 
Search
Back to TopTop