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Sustainability 2018, 10(7), 2186; https://doi.org/10.3390/su10072186

Determinants of Pro-Environmental Behavior among Young and Older Farmers in Taiwan

1
Graduate Institute of Environmental Education, National Taiwan Normal University, Taipei 11677, Taiwan
2
School of Management and Enterprise, University of Southern Queensland, Toowoomba, QLD 4350, Australia
*
Author to whom correspondence should be addressed.
Received: 22 May 2018 / Revised: 23 June 2018 / Accepted: 25 June 2018 / Published: 27 June 2018
(This article belongs to the Section Sustainable Urban and Rural Development)
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Abstract

The aim of this study was to explore the determinants of farmers’ pro-environmental behaviors in Taiwan. A total of 526 valid questionnaires were received from a randomly stratified sample of young (below 40 years old) and older (above 40 years old) farmers located in Central Taiwan. The findings revealed that young farmers’ pro-environmental behaviors were directly affected by personal norms, and also indirectly from personal and social norms through perceived behavioral control. In contrast, older farmers’ pro-environmental behaviors were directly affected by social norms, whereas personal norms also had an indirect impact via perceived behavioral control. Results from this study could contribute towards the development of appropriate strategies for the two age groups of farmers who respond to the different determinants of their pro-environmental behaviors. View Full-Text
Keywords: Social Attribution Theory; pro-environmental behaviors; sustainable agriculture; farmers; Taiwan Social Attribution Theory; pro-environmental behaviors; sustainable agriculture; farmers; Taiwan
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Fang, W.-T.; Ng, E.; Zhan, Y.-S. Determinants of Pro-Environmental Behavior among Young and Older Farmers in Taiwan. Sustainability 2018, 10, 2186.

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