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Open AccessArticle

Design for Circular Behaviour: Considering Users in a Circular Economy

Centre for Competitive Creative Design (C4D), Cranfield University, Bedfordshire MK43 0AL, UK
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Sustainability 2018, 10(6), 1743; https://doi.org/10.3390/su10061743
Received: 3 May 2018 / Revised: 18 May 2018 / Accepted: 22 May 2018 / Published: 25 May 2018
(This article belongs to the Special Issue Product Design and Consumer Behavior in A Circular Economy)
In a linear economy, a product is manufactured and sold to a customer. Then, little concern is given to what the user actually does with it when they have it. However, in a circular economy where the aim is to circulate products at their highest level of value, the customer’s behaviour can become an important part of the system. Circular design strategies have tended to focus on the physical aspects of a product (e.g., disassembly, material selection), but the design of products and services can also have an influence on user behaviour and, to date, this aspect of circular design has not been fully explored. This project aims to define what key user behaviours are required for circular business models to work and to outline how design can enable these ‘circular behaviours’. This research project consists of a literature review, case study analysis and expert interviews with practitioners. A theoretical framework for designing products and services to encourage circular behaviour is developed. This work provides an initial step towards a better understanding of the user’s role in the transition to a circular economy as well as a preliminary model for how design for behaviour change strategies could be implemented in this context. View Full-Text
Keywords: circular economy; design; business models; behaviour change; circular design; principles of behaviour change; behaviour change wheel; product life extension circular economy; design; business models; behaviour change; circular design; principles of behaviour change; behaviour change wheel; product life extension
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Wastling, T.; Charnley, F.; Moreno, M. Design for Circular Behaviour: Considering Users in a Circular Economy. Sustainability 2018, 10, 1743.

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