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Sustainability 2018, 10(3), 691; https://doi.org/10.3390/su10030691

Entrepreneurship Education: An Experimental Study with Information and Communication Technology

1
Graduate Institute of Global Business and Strategy, National Taiwan Normal University, Taipei 10645, Taiwan
2
College of Innovation and Entrepreneurship, National Taipei University of Education, Taipei 10671, Taiwan
3
Department of Business Management, National Sun Yat-Sen University, Kaohsiung 80424, Taiwan
*
Author to whom correspondence should be addressed.
Received: 30 January 2018 / Revised: 28 February 2018 / Accepted: 2 March 2018 / Published: 4 March 2018
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Abstract

Entrepreneurship has been regarded as a new science in the promotion of economic development, which has led to rapid development in entrepreneurship education. The growing number of students enrolled in entrepreneurship programs creates unprecedented challenges on educators. Although multiple teaching and learning activities are adopted in entrepreneurship education, these are mainly carried out using traditional classroom lectures, case studies and group discussions. Nowadays, information & communication technology (ICT) is used to enhance the effectiveness of traditional teaching methods and competency training. PowToon is a web-based ICT tool that hat allows teachers and students to quickly and easily create animated presentations. Using quasi-experimental design and qualitative method, this study is to examine whether PowToon is an effective tool for business plan presentation. The study find that the animated presentations attracted more investment than the groups that did not prepare animated videos. It reflects that developed videos which helps entrepreneurial team to better deliver their business ideas to investors in a well-thought out way. In addition, the results of the study show that individuals who generate a business idea did not necessarily significantly influence their investment decisions. Our findings challenge the concept on self-biases evaluations of the economic potential of their own business ideas. Finally, the students were very willing to adopt new ways of delivering their business ideas. View Full-Text
Keywords: entrepreneurship education; information and communication technology; PowToon; animated video; investment entrepreneurship education; information and communication technology; PowToon; animated video; investment
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Wu, Y.J.; Yuan, C.-H.; Pan, C.-I. Entrepreneurship Education: An Experimental Study with Information and Communication Technology. Sustainability 2018, 10, 691.

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