Next Article in Journal
Revitalization of Trust in Local Government after Wenchuan Earthquake: Constraints and Strategies
Next Article in Special Issue
Identifying Promising Research Frontiers of Pattern Recognition through Bibliometric Analysis
Previous Article in Journal
Managerial Humanistic Attention and CSR: Do Firm Characteristics Matter?
Previous Article in Special Issue
A Conceptual Framework for Assessing an Organization’s Readiness to Adopt Big Data
Open AccessArticle

Semantic Network Analysis of Legacy News Media Perception in South Korea: The Case of PyeongChang 2018

1
Division of Business Administration, The University of Suwon, Hwaseong-si 18323, Korea
2
Graduate School of International Studies, Korea University, Seoul 02841, Korea
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(11), 4027; https://doi.org/10.3390/su10114027
Received: 5 October 2018 / Revised: 24 October 2018 / Accepted: 26 October 2018 / Published: 2 November 2018
(This article belongs to the Special Issue Big Data Research for Social Sciences and Social Impact)
This paper aims at exploring how conservative and liberal newspapers in South Korea framed PyeongChang 2018 directly. Our research questions addressed four points: first, different attitudes of conservative and liberal newspapers in the PyeongChang news reporting; second, their success and failure in influencing public opinion; third, South Koreans’ perceptions on PyeongChang 2018; and fourth, South Korean public reliance on the newspapers. To investigate the framing differences, we employed a big data analytic method (automated semantic network analysis) with NodeXL (analytic software). Conclusively, we were able to find out four main findings. First, the conservative media showed pessimistic attitudes to the Olympics, and the liberal media did conversely. Second, despite the conservative media’s resourcefulness, they could not succeed in influencing public opinion. Third, the conservative media perceived the Olympics as an undesirable event, but the liberal media did the Olympics as a significant event for further peace promotion. Fourth, the conservative media’s framings did not considerably influence upon the public opinion. As a conclusion, the public are no longer passive recipients of the messages from the media. Instead, they tend to selectively accept the information from the media based on ‘collective intelligence’. This trend provides a significant implication for enhancing the sustainability of the media environment in South Korea. View Full-Text
Keywords: big data analytic methods; semantic network analysis; framings; NodeXL big data analytic methods; semantic network analysis; framings; NodeXL
Show Figures

Figure 1

MDPI and ACS Style

Yoon, S.-W.; Chung, S.W. Semantic Network Analysis of Legacy News Media Perception in South Korea: The Case of PyeongChang 2018. Sustainability 2018, 10, 4027.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop