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Sustainability 2018, 10(10), 3617; https://doi.org/10.3390/su10103617

Impact of Information Intervention on the Recycling Behavior of Individuals with Different Value Orientations—An Experimental Study on Express Delivery Packaging Waste

School of Management, China University of Mining and Technology, Da Xue Road 1, Xuzhou 221116, China
These authors contributed equally to this work.
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Received: 19 September 2018 / Revised: 8 October 2018 / Accepted: 9 October 2018 / Published: 10 October 2018
(This article belongs to the Section Sustainable Use of the Environment and Resources)
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Abstract

Changing residents’ recycling behavior at the source of waste generation is a fundamental way to solve the environmental and resource problems caused by express delivery packaging waste. Information intervention is a common means to help transform individual environmental protection behavior. In this study, behavioral experiments were used to examine the changes in individual express packaging waste recycling behaviors under the intervention of written and pictorial information. Differences in information processing and behavior decision-making among individuals (N = 660) categorized as self-interested, pro-relation, or pro-social were analyzed. Results showed that (1) recycling behavior is divided into persuasive, purchasing, disposal, and civil behavior. (2) Recycling behavior is differs significantly due to an individual’s education background, state of health, and interpersonal relationships. (3) Both written and pictorial information can positively change an individual’s recycling behavior, and their effectiveness is not significantly different. (4) Pictorial information has a stronger impact on purchasing behavior than written information. (5) Feedback from written information cannot effectively promote the overall recycling behavior of self-interested groups, but it can improve the overall recycling behavior of pro-relationship groups and pro-social groups. (6) Information intervention cannot effectively impact civil behavior, even among pro-social individuals. The research provides an important theoretical reference and practical basis for improving individual recycling behavior at its source. View Full-Text
Keywords: information intervention; value orientation; recycling behavior; express delivery packaging waste information intervention; value orientation; recycling behavior; express delivery packaging waste
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Chen, F.; Chen, H.; Yang, J.; Long, R.; Li, Q. Impact of Information Intervention on the Recycling Behavior of Individuals with Different Value Orientations—An Experimental Study on Express Delivery Packaging Waste. Sustainability 2018, 10, 3617.

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