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Sustainability 2018, 10(1), 190; https://doi.org/10.3390/su10010190

Market Intelligence Precursors for the Entrepreneurial Resilience Approach: The Case of the Romanian Eco-Label Product Retailers

1
Department of Business Administration, “Dunarea de Jos” University of Galati, 80008 Galati, Romania
2
Department of Business Administration, “Ovidius” University of Constanta, 900527 Constanta, Romania
*
Author to whom correspondence should be addressed.
Received: 12 November 2017 / Revised: 2 January 2018 / Accepted: 11 January 2018 / Published: 22 January 2018
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Abstract

The entrepreneurial resilience of eco-label product retailers emphasises their adaptive capability for renewal after the economic crisis. This paper explores the resilience of the market intelligence techniques adopted by the eco-label product retailers in order to contribute to sustainable development of this market in Romania. The research, conducted on a sample of Romanian retailers of eco-label products, analyses the main sources for gathering data about their competitors, the reasons for monitoring the strategic options of their competitors and the specific market intelligence techniques employed within the entrepreneurial resilience approach, aiming to overcome the negative crisis effects. The research outlines, from an entrepreneurial resilience perspective, several positioning opportunities of the eco-label product retailers after the crisis, which have affected the Romanian economy in the period 2008–2009 and have implicitly affected the eco-label market. View Full-Text
Keywords: entrepreneurial resilience; market intelligence; eco-label; economic crisis; sustainable economy entrepreneurial resilience; market intelligence; eco-label; economic crisis; sustainable economy
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Micu, A.; Micu, A.-E.; Capatina, A.; Cristache, N.; Dragan, B.G. Market Intelligence Precursors for the Entrepreneurial Resilience Approach: The Case of the Romanian Eco-Label Product Retailers. Sustainability 2018, 10, 190.

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