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World Electric Vehicle Journal is published by MDPI from Volume 9 issue 1 (2018). Articles in this Issue were published by The World Electric Vehicle Association (WEVA) and its member the European Association for e-Mobility (AVERE), the Electric Drive Transportation Association (EDTA), and the Electric Vehicle Association of Asia Pacific (EVAAP). They are hosted by MDPI on as a courtesy and upon agreement with AVERE.
Open AccessArticle

Analysis of Consumers' Attitudes Towards Purchasing PHEVs and HEVs in Manitoba, Canada

Xun Jiao Asper Business School Master student,181 Freedman Crescent, Winnipeg, MB Canada
World Electr. Veh. J. 2016, 8(3), 705-708;
Published: 30 September 2016
PDF [148 KB, uploaded 18 May 2018]


This research focuses on Manitoba, Canada to explore the consumers’ attitudes towards purchasing plug-in hybrid electric vehicles (PHEVs) and hybrid electric vehicles (HEVs). An online survey will be adopted to help explore participants’ psychological distance to PHEVs and HEVs. Then, this study attempts to identify how psychological distance affects consumers’ purchasing decision. The results may help government make efficient incentive policies and improve PHEVs and HEVs adoption.
Keywords: consumers; marketing; PHEV; HEV; Canada consumers; marketing; PHEV; HEV; Canada
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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Jiao, X. Analysis of Consumers' Attitudes Towards Purchasing PHEVs and HEVs in Manitoba, Canada. World Electr. Veh. J. 2016, 8, 705-708.

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