Analysis of Consumers' Attitudes Towards Purchasing PHEVs and HEVs in Manitoba, Canada

Xun Jiao

doi:10.3390/wevj8030705

World Electric Vehicle Journal is published by MDPI from Volume 9 issue 1 (2018). Previous articles were published by The World Electric Vehicle Association (WEVA) and its member the European Association for e-Mobility (AVERE), the Electric Drive Transportation Association (EDTA), and the Electric Vehicle Association of Asia Pacific (EVAAP). They are hosted by MDPI on mdpi.com as a courtesy and upon agreement with AVERE.

Article

30 September 2016

Analysis of Consumers' Attitudes Towards Purchasing PHEVs and HEVs in Manitoba, Canada

Xun Jiao Asper Business School Master student,181 Freedman Crescent, Winnipeg, MB Canada

World Electr. Veh. J.2016, 8(3), 705-708;https://doi.org/10.3390/wevj8030705

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Abstract

This research focuses on Manitoba, Canada to explore the consumers’ attitudes towards purchasing plug-in hybrid electric vehicles (PHEVs) and hybrid electric vehicles (HEVs). An online survey will be adopted to help explore participants’ psychological distance to PHEVs and HEVs. Then, this study attempts to identify how psychological distance affects consumers’ purchasing decision. The results may help government make efficient incentive policies and improve PHEVs and HEVs adoption.

Keywords:

consumers; marketing; PHEV; HEV; Canada

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