Next Article in Journal
Integrating Remote Sensing and Street View Imagery for Mapping Slums
Previous Article in Journal
Domain Constraints-Driven Automatic Service Composition for Online Land Cover Geoprocessing
 
 
Search for Articles:
Title / Keyword
Author / Affiliation / Email
Journal
Article Type
 
 
Advanced Search
 
Section
Special Issue
Volume
Issue
Number
Page
 
Journals
IJGI
Volume 11
Issue 12
10.3390/ijgi11120630
ijgi-logo
Submit to this Journal Review for this Journal Propose a Special Issue
► Article Menu

Article Menu

share Share announcement Help format_quote Cite question_answer Discuss in SciProfiles
first_page
settings
Order Article Reprints
Font Type:
Arial Georgia Verdana
Font Size:
Aa Aa Aa
Line Spacing:
Column Width:
Background:
Article

The Effects of Colour Content and Cumulative Area of Outdoor Advertisement Billboards on the Visual Quality of Urban Streets

by
Mastura Adam
1,
Ammar Al-Sharaa
1,
Norafida Ab Ghafar
1,*,
Riyadh Mundher
2,
Shamsul Abu Bakar
2 and
Ameer Alhasan
3
1
Department of Architecture, Faculty of Built Environment, Universiti Malaya, Kuala Lumpur 50603, Malaysia
2
Department of Landscape Architecture, Faculty of Design and Architecture, Universiti Putra Malaysia, Serdang 43400, Malaysia
3
Department of Computer Techniques Engineering, Dijlah University College, Baghdad 00964, Iraq
*
Author to whom correspondence should be addressed.
ISPRS Int. J. Geo-Inf. 2022, 11(12), 630; https://doi.org/10.3390/ijgi11120630
Submission received: 2 October 2022 / Revised: 26 November 2022 / Accepted: 14 December 2022 / Published: 18 December 2022
Browse Figures
Review Reports Versions Notes

Abstract

Visual comfort has a critical effect that significantly influences public appreciation of urban environments. Although colour is an integral part of billboard design, little empirical evidence exists to support some of the popularly held ideas about the effects of colour on task performance and human psychological wellbeing. Thus, attempting to set a threshold level of allowed undesirable visual stimuli in each urban setting is considered to be essential in achieving a satisfactory level of visual quality. Therefore, this research investigates the effects of colour content of outdoor advertisement billboards on the appreciation of urban scenes by the public. This research utilises pictorial survey, R.G.B bivariate histogram technique, and an areal cumulative analysis of a group of collected pictures within one of Kuala Lumpur’s high streets. Results of the pictorial survey are cross analysed against the results of the pictorial RGB content analysis and pictorial outdoor advertisement (OA) cumulative areal analysis to indicated a strong correlation between environmental colour content, OAs’ cumulative area, and visual comfort. The study suggests that the lack of guidelines and regulations of the color content of outdoor billboard advertisement design could potentially be detrimental for the public’s appreciation of urban environments. Future research initiatives are encouraged to develop a visual quality assessment framework that contributes to the image and identity of the city of Kuala Lumpur.
Keywords: outdoor advertisement; colour content; urban landscape; urban street; visual comfort; visual pollution; visual quality; urban streets outdoor advertisement; colour content; urban landscape; urban street; visual comfort; visual pollution; visual quality; urban streets

Share and Cite

MDPI and ACS Style

Adam, M.; Al-Sharaa, A.; Ab Ghafar, N.; Mundher, R.; Abu Bakar, S.; Alhasan, A. The Effects of Colour Content and Cumulative Area of Outdoor Advertisement Billboards on the Visual Quality of Urban Streets. ISPRS Int. J. Geo-Inf. 2022, 11, 630. https://doi.org/10.3390/ijgi11120630

AMA Style

Adam M, Al-Sharaa A, Ab Ghafar N, Mundher R, Abu Bakar S, Alhasan A. The Effects of Colour Content and Cumulative Area of Outdoor Advertisement Billboards on the Visual Quality of Urban Streets. ISPRS International Journal of Geo-Information. 2022; 11(12):630. https://doi.org/10.3390/ijgi11120630

Chicago/Turabian Style

Adam, Mastura, Ammar Al-Sharaa, Norafida Ab Ghafar, Riyadh Mundher, Shamsul Abu Bakar, and Ameer Alhasan. 2022. "The Effects of Colour Content and Cumulative Area of Outdoor Advertisement Billboards on the Visual Quality of Urban Streets" ISPRS International Journal of Geo-Information 11, no. 12: 630. https://doi.org/10.3390/ijgi11120630

APA Style

Adam, M., Al-Sharaa, A., Ab Ghafar, N., Mundher, R., Abu Bakar, S., & Alhasan, A. (2022). The Effects of Colour Content and Cumulative Area of Outdoor Advertisement Billboards on the Visual Quality of Urban Streets. ISPRS International Journal of Geo-Information, 11(12), 630. https://doi.org/10.3390/ijgi11120630

Note that from the first issue of 2016, this journal uses article numbers instead of page numbers. See further details here.

Article Metrics

Back to TopTop