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Future Internet 2018, 10(12), 120;

Personality and Reputation: A Complex Relationship in Virtual Environments

Department of Educational Science and Psychology, University of Florence, Via di San Salvi 12, 50135 Firenze, Italy
Department of Information Engineering, Via S. Marta 3, 50139 Firenze, Italy
Center for the Study of Complex Dynamics (CSDC), University of Florence, Via di San Salvi 12, 50135 Firenze, Italy
Author to whom correspondence should be addressed.
Received: 5 November 2018 / Revised: 25 November 2018 / Accepted: 28 November 2018 / Published: 1 December 2018
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Online reputational systems are nowadays widely and effectively adopted by several online platforms to support and improve peoples’ interactions and communication. Despite the research approached and modeled social dynamics of reputational systems in different domains, adopting different frameworks, the role played by psycho-social factors, and personality traits, determining the individual susceptibility to online reputation is still elusive. To study such mediation effects, we implemented a modified online version of the Ultimatum Game, in which participants (215 adolescents) played before as proposers, and then as responders, always knowing the reputation of their interactors. Furthermore, after the reception phase, participants could evaluate the received offers, giving positive or negative feedback to their proposers. Despite the participants’ belief they were playing with their schoolmates, the interactors’ role was always fulfilled by bots characterized by standardized behaviors. Our results show how psychological traits influence the participants’ behavior in all the game phases, as well as in the rating dynamics. Reputation seems to have a direct effect only in the allocation behavior, while, in regards the other dynamics of the game (i.e., acceptance and rating), it comes into play in a complex interaction with the psychological dimensions. View Full-Text
Keywords: reputation; personality; Ultimatum Game; online reputation susceptibility reputation; personality; Ultimatum Game; online reputation susceptibility
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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Collodi, S.; Panerati, S.; Imbimbo, E.; Stefanelli, F.; Duradoni, M.; Guazzini, A. Personality and Reputation: A Complex Relationship in Virtual Environments. Future Internet 2018, 10, 120.

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