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Forests 2018, 9(8), 504;

Preferences for Urban Building Materials: Does Building Culture Background Matter?

Faculty of Environmental Sciences and Natural Resource Management, Norwegian University of Life Sciences (NMBU), P.O. Box 5003, NO-1432 Ås, Norway
Department of Wood Science & Engineering, Oregon State University, 119 Richardson Hall, Corvallis, OR 97331, USA
Department of Marketing, Economics and Innovation, Kristiania University College, P.O. 1190 Sentrum, 0107 Oslo, Norway
Department of Architecture, Oslo School of Architecture and Design, P.O. Box 1633, Vika, 0119 Oslo, Norway
Some of the result in this article was presented by Olav Høibø 1,*, Eric Hansen 2, Erlend Nybakk 3 and Marius Nygaard 4 in a poster at SWST 2015 International Convention, Jackson Lake Lodge, Grand Teton National Park, Wyoming, USA; 2015-06-07–2015-06-12.
Author to whom correspondence should be addressed.
Received: 24 July 2018 / Revised: 13 August 2018 / Accepted: 14 August 2018 / Published: 17 August 2018
(This article belongs to the Special Issue Wood Properties and Processing)
Full-Text   |   PDF [4399 KB, uploaded 17 August 2018]   |  


A fast-growing global population, increasing urbanization, and an increasing flow of people with different building cultural backgrounds bring material use in the housing sector into focus. The aim of this study is to identify material preferences in the building environment in cities and to determine if the building cultural background impacts those preferences. The data in this study consisted of responses from two groups of dwellers in Norway, including immigrants from countries where wood is an uncommon building material and native Norwegians from a building culture where wood is common. We found that the most preferred materials were often the same as the most common materials currently used in city buildings. Only small differences were found between the two groups of dwellers that were studied. Most differences were related to concerns about material choice in general and where individuals wanted to live. Respondents who preferred city living preferred commonly used city materials, such as concrete and steel. For cladding materials, stone/bricks were the most preferred. However, stained or painted wood was one of the most preferred, even though it is not commonly used in city buildings. View Full-Text
Keywords: marketing; material preference; urban housing; immigrants; building culture background; building material marketing; material preference; urban housing; immigrants; building culture background; building material

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Høibø, O.; Hansen, E.; Nybakk, E.; Nygaard, M. Preferences for Urban Building Materials: Does Building Culture Background Matter? . Forests 2018, 9, 504.

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