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Twenty-One Reasons for Implementing the Act-Belong-Commit—‘ABCs of Mental Health’ Campaign

1
School of Human Sciences, University of Western Australia, Perth 6009, Australia
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Department of Psychology, University of Copenhagen, 1165 Copenhagen, Denmark
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National Centre for Student Equity in Higher Education, Curtin University, Perth 6102, Australia
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National Institute of Public Health, University of Southern Denmark, 5230 Odense, Denmark
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Western Australian Department of Education, Perth 6004, Australia
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School of Public Health, Curtin University, Perth 6102, Australia
*
Author to whom correspondence should be addressed.
Academic Editors: Tilman Brand and Karina De Santis
Int. J. Environ. Res. Public Health 2021, 18(21), 11095; https://doi.org/10.3390/ijerph182111095
Received: 5 October 2021 / Revised: 18 October 2021 / Accepted: 19 October 2021 / Published: 21 October 2021
While there has been increased attention worldwide on mental health promotion over the past two decades, what is lacking in many countries around the globe is practical knowledge of what constitutes a population-wide mental health promotion campaign, and how such a campaign can be implemented. This paper provides such knowledge based on the development, implementation and evaluation of the Act-Belong-Commit campaign, the world’s first comprehensive population-wide public mental health promotion campaign which was launched in 2008 in Western Australia. Given the learnings from the full-scale implementation and evaluation of the campaign in Western Australia and its expansion nationally and internationally, along with the continuing and expanding evidence base for the campaign constructs, we crystallise 21 reasons why jurisdictions who wish to achieve the goals of the WHO and adopt the recommendations of the European framework on mental health and wellbeing should consider adopting or adapting Act-Belong-Commit when considering implementing a public mental health promotion campaign. View Full-Text
Keywords: mental health promotion; Act-Belong-Commit; mental health and wellbeing mental health promotion; Act-Belong-Commit; mental health and wellbeing
MDPI and ACS Style

Donovan, R.J.; Koushede, V.J.; Drane, C.F.; Hinrichsen, C.; Anwar-McHenry, J.; Nielsen, L.; Nicholas, A.; Meilstrup, C.; Santini, Z.I. Twenty-One Reasons for Implementing the Act-Belong-Commit—‘ABCs of Mental Health’ Campaign. Int. J. Environ. Res. Public Health 2021, 18, 11095. https://doi.org/10.3390/ijerph182111095

AMA Style

Donovan RJ, Koushede VJ, Drane CF, Hinrichsen C, Anwar-McHenry J, Nielsen L, Nicholas A, Meilstrup C, Santini ZI. Twenty-One Reasons for Implementing the Act-Belong-Commit—‘ABCs of Mental Health’ Campaign. International Journal of Environmental Research and Public Health. 2021; 18(21):11095. https://doi.org/10.3390/ijerph182111095

Chicago/Turabian Style

Donovan, Robert J., Vibeke J. Koushede, Catherine F. Drane, Carsten Hinrichsen, Julia Anwar-McHenry, Line Nielsen, Amberlee Nicholas, Charlotte Meilstrup, and Ziggi I. Santini 2021. "Twenty-One Reasons for Implementing the Act-Belong-Commit—‘ABCs of Mental Health’ Campaign" International Journal of Environmental Research and Public Health 18, no. 21: 11095. https://doi.org/10.3390/ijerph182111095

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